Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing
How to Build Your Own Content Marketing Taxonomy
While organizing your content marketing, you may come across a lot of information which has no classification. A content marketing taxonomy can help you to find out the strengths in your content which you can revamp, reorganize and relaunch differently. Read this insightful article by Adam Torkdilson to know how to build your own content marketing taxonomy.
How to plan a data-backed B2B content marketing strategy
Are you looking for a way to enhance your content marketing results? To plan a data-backed B2B content marketing strategy, you will need to understand the needs of your audience. Then you will need to devise a content marketing strategy which addresses their needs, and measure performance and alter it periodically. Dive into this insightful article to know how to plan a data-backed B2B content marketing strategy.
SEO
How to Use SEO to Boost Branded Keyword Rankings on Google
Brands are a part of numerous keyword phrases. There is no guarantee that your website will get a top ranking just because it is included in a keyword phrase. Tools such as Google Search Console can help you easily track brand-related keywords and data like search volume and rankings. This insightful article by Mike Murray shares the keys steps you should follow to boost your branded keyword rankings on Google through SEO.
6 Ways to Know If Your SEO Is Broken
E-commerce marketers usually measure the health of their SEO program based on their gut feeling. But data is essential for making a proper evaluation. Enterprise search platforms like seoClarity can help you gauge SEO performance quickly as they digest data from many sources and turn them into easy-to-read dashboards. This article by Jill Kocher Brown the different methods you can use to determine the health of your SEO program.
Subdomain or Subdirectory? What They Are & How They Affect SEO
Are you confused about the difference between a subdomain and subdirectory and how they affect SEO? A subdomain divides your website into compartments to enable you to establish specific types of content which are different from your root domain. Subdirectories, in contrast, are a pathway to your site. A subdomain branches off from a subdomain to which it belongs. In this article, Rebecca White discusses the difference between subdomain and subdirectory and their impact on SEO.
Social Media Marketing
When To Use Social Media And When To Use Search Engine Marketing
Social media and search engine marketing are two major forms of advertising that dominate the internet. Social media marketing offers companies an opportunity to market to specific groups of people. Search engine marketing, unlike traditional forms of advertising, focuses on intent and psychographics for targeting their ads to a particular group. This article by Jason Khoo offers a clear understanding of both SEM and social media to enable businesses to use both forms of advertising effectively.
Five emerging social media platforms that marketers should know about
With more than 3 billion users worldwide, social media has influenced all aspects of our lives, including digital marketing. There are a few marketers who have made use of social media for marketing their products and services. This article from Media Update highlights the five emerging social media platforms which marketers need to keep an eye on.
Email Marketing
Should you be buying email marketing lists in 2020?
If you own a business, you are likely to have received emails which promise of a targeted or verified email list. However, the 2003 CANSPAM Act has established rules for commercial emailing in the US. Though the rules do not clearly state that it is illegal to buy email marketing lists, there are many ways in which CANSPAM rules can be violated. This article by Kristen Harold explains why you should not buy email marketing lists in 2020.
Email Benchmarks for 19 Key Industries
Recent research by Campaign Monitor revealed that the average email open rate in 2019 across 19 industries was just 19%. The average clickthrough rate across 19 industries was 2.5%. The average click-to-open rate was 14.8%, and the average bounce rate was 0.6%. This article by Ayaz Nanji highlights the email benchmarks from the report for all the industries that were examined.
Link Building
What Are The Best Link Building Strategies For Small Business?
Link building plays a significant role in the success of a business. Useful links help your website to get a high search ranking, enabling customers to find it, enhance the public perception of your business and establish your expertise in a niche. Read this article by Nate Nead to know the best link building strategies for a small business.
