Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
James Parsons writes, any time you’re writing content, whether it’s for your own site or for a guest post on another blog, you want to produce the best quality content you can. All the same, though, even excellent content can fade into obscurity if you’re not writing something original. He shares five ways that can stack the deck in your favor.
This article is a critical reminder of the key ingredient for any successful content marketing program. Joe Pulizzi says you should write your content for why and not for what. He suggests Creating content that has the primary purpose of improving the life of my user and a secondary purpose of driving the sales pipeline.
Kaylynn Chong writes Search engine optimization is probably one of the most misunderstood marketing practices today. SEO is about getting your content seen by the right people. It’s about making content discoverable so others will find it and share on social organically.
While global search engine optimization is important, the importance of local SEO can’t be ignored. According to one source, 50% of consumers who conduct a local search on their smartphone visit a store that same day. Forbes Agency Council suggests some relatively simple steps for you to take to begin improving your company’s local SEO.
It’s important that your data is safe, we took steps in 2014 to ensure that we have SSL-certificates across our own websites. Jimmy Comack says, if you decide to switch (you really should!), there are a few things that you need to take into account to ensure your website fully works as intended once you’re done.
Sam Hurley writes, Use these four fantastic Social Media tools to enhance, expand, and organize your brand’s social strategy;rocketing performance and productivity. And of course: Take heed of their CEO’s predictions.
In this informative article Jayson Demers writes, if you want to have a thriving social media campaign, you need a healthy base of followers. But too many business owners focus on accumulating sheer numbers, when they should really be spending their efforts improving follower loyalty, which will keep followers around for the long haul.
Reports show that 37 percent of retailers send at least 4 emails to their contacts every month. Pius Boachie writes, to get your customers to anticipate, engage and share your emails then you need to treat them like best friends and address them like companions in a conversational tone.
This article by British Library writes, If you want to speak out about your brand, build new relationships and convert those all-important leads into paying customers, email is still king. 7 in 10 people are said to have taken advantage of special offers from an email campaign in the last year, and 44% of people made at least one purchase from an email campaign.
Devin Boudreaux writes, Many marketers and SEOs cringe at the thought of link building due to how monotonous and labor intensive it can be. Links are an important factor in organic search and hold real value for your ranking ability. Regardless of your experience level, outreach is the most difficult part of building good links… Link prospecting isn’t easy either, but it is pretty straight forward: It’s mostly about building out a list of qualified targets, something most marketers have solid experience in.