Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them and we are sure you will love going through them.
A brand is a vital asset of any organization since it symbolizes. There are many factors which play a significant role in a brand’s success, but content consistency is the most important of these. In this article by Jon Simpson discusses why content consistency is an essential component of your marketing strategy.
For a majority of brands, content marketing is the base for creating and maintaining a good presence on the internet. New updates to search engine algorithms and consumer trends have proved that content marketing, when used inefficiently, can have a negative impact on your brand. This blog by Jena Bezesky shares interesting insights on why you may have to cut back on content marketing.
Keyword cannibalization has been a less discussed concept which has existed in SEO for a long time. The presence of multiple pages which compete for same or related keywords/keyword clusters causes confusion to search engines for deciding the page ranking of these terms. Read this interesting blog by Samuel Mangialovori to how to identify and tackle keyword cannibalization in 2019.
Know-how of SEO tools is essential for building and sustaining organic traffic. At present, there are numerous SEO tools available in the market but it isn’t easy to know where to start off from. Go through this recent article by Scott McGovern to know about the most effective SEO tools for performing keyword research, traffic analysis, link building and gaining a clear understanding of the competition.
At present, many organizations are trying to enhance their rankings on different search engine platforms which clearly supports the promotion of their brands. Therefore, to ensure long-term success, companies need to refrain from doing negative SEO. This article by Jack Scollen shares useful tips using which you can remove SEO from your site.
Many people have a perception that social media management all about scrolling on platforms such as Facebook. But social media management is far more complex than what they think. In this article, Emma Urbanek describes the major mistakes which people mostly make and how they can avoid them.
Generating ROI through social media is not a cakewalk. To gain satisfactory results through social media marketing, you need financial resources, knowledgeable people and the exact tools required for the job. Check out the new blog from Alina Gorbatch on the 10 essential social media marketing tools you need to handle your campaign.
Email marketing is vital for the long-term growth of any online business. It is one of the most effective ways to have a direct conversation with people. In this blog, Pat Flynn highlights the various ways through which you can meet your business objectives through email marketing in 2019.
A/B testing is of the most powerful weapons in the arsenal of an email marketer. The major aim of A/B testing is to boost email marketing metrics via emails with greater relevance. In his recent article, Kevin George discusses the major A/B elements in email marketing campaigns which can improve subscriber engagement and conversion rates. If you are looking for ways to make your email marketing campaign effective, this article will be of great use to you.
Link building is an activity which only a few people are proficient in. If you are looking for ideas to build backlinks within a short period of time, read this informative blog by Neil Patel and get familiar with the ways the different ways through which you can build backlinks in less than 1 hour.