Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Is content marketing really worth it? You publish an article, some people read it, maybe they like it, and then what? Do they volunteer to get tattoos of your logo on their foreheads? Do they open their wallets and let you take out as much as you want? If you read enough blog posts or skim through enough ebooks, you’ll see an overly simplistic narrative everywhere you look: If you publish high-quality content, revenue will follow.
There's no guarantee that anyone will actually read your writing online. You have to compel them to do that. And one way to do so is to create writing that’s effortless to consume. Not sure where to start? That’s okay. This article will teach you the fundamentals. You'll learn how to drive audiences to read every word you write. Knowing that, there are several ways you can write to make the process easier for people, ensuring that your message is entirely received.
Search Engine Optimization
Servers are the foundation of the web, but their archaic status codes have a big impact on search engine optimization that few marketers understand well enough. Three types of server header status codes actually drain away SEO value, while two are beneficial. Each different type of server header status code delivers a different message and set of code to the shopper’s browser, and has a different impact on search engine optimization.
Solid SEO practices are like a “concrete foundation” for your social media moat. Either way, you’re sure to find some ideas that your team hasn’t yet put in place and could benefit from, simultaneously strengthening your SEO and social media efforts. Each piece of content must address the needs of an audience segment you know well. To make your content searchable, use the words your audience searches for.
There's an ongoing trend that's undermining companies' digital and search engine marketing efforts, regardless of the industries they're in. They start out with good intentions and a strong strategy, putting large amounts of time and effort into building up their profile with search engines. Usually, doing so provides positive results: They'll start ranking well for some competitive keywords, and a good share of traffic starts coming from organic search results.
Using key insights from Facebook to see how users respond to and engage with your ads can help you optimize your campaigns. Do you ever feel frustrated or lost because your campaigns aren’t performing as expected? Perhaps you’re not getting many impressions or your conversions are more expensive than expected. When this happens, you tend to blame the ad or the targeting, and try new images, ad copy, and targeting options.
As the world becomes more digitally connected, you're being targeted with hundreds of thousands (if not millions) of pieces of content daily. To avoid having our brains actually burst from content overload, you've learned to pay less attention to irrelevant or inconvenient content on your desktop computers and mobile devices. Images that aren’t properly optimized can be a major cause for slow page loads, so worth starting there in your optimization efforts.
If you are not investing in email automation, you are seriously reducing the amount of revenue you can generate with your business. Email marketing is far from dead and, while you’re waiting around for a replacement, you need to take full advantage of it. With a bit of smart automation, you can send the email at the right time to the right person with information that is relevant to them, based on the actions they take.
You've invested in personalization for email, so why is your site the same for all users? Your email marketing is up to par; it’s personalized, automated and monitored. Exactly like it should be. But what about your website, does it adhere to the same standards? Probably not, since 95% of anonymous website visitors, remain just that – anonymous. You use personalization for email marketing salutations, but that’s just a trick, not a tactic.
Link building is tough, especially when you are after the links that matter. And the hard-earned links that genuinely provide value in terms of impact for branding, traffic, conversions and eventually – rankings, don’t come by that easy. There could be dozens of ways to achieve links with those certain aforementioned criteria, but there’s one that can make it sort of easier than the usual suspects – through collaboration.