Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Ann Gynn writes, every time one uses PR centered metrics to show the “value” of his content, his content marketing program dies a little bit. According to Ann, public relations and content marketing have different goals and so do they require different metrics. Read more.
Jun 10, 2018 by Al DavidsonIn this article, Al Davidson discusses 5 key places to focus on for content inspiration. He says that building new customer relationships and strengthening the existing ones should be the top priority irrespective of the industry type. Read more.
Andreea Sauciuc writes, SEO is an important asset and facet of the marketing domain and it is important to read the web page’s content in detail to make it trend-approved. In this article, 10 content marketing trends that affects SEO strategies are discussed. Read more.
In this article on Smart Insights, it is mentioned how link reclamation is the best way to save SEO rankings. It is written that link building is very important to maintain the value and quality of the links that are already built. The article suggests going through the link reclamation process to recoup any lost link juice and to get the ball rolling on acquiring new links.
In this article on Forbes, efficient ways for a business to reach its target audience online with its core message, products and services or latest promotions are highlighted. This article also discusses the best ways to enhance SEO and the actions required to improve a business’s online presence.
Social Media Marketing
Ann Smarty discuss tactics to attract more comments on the Facebook page’s posts and page’s post ads. She says, individual interaction from the personal account can help build the engagement as people more likely to join in when they see other people commenting.
Alfred Lua says, While scheduling content for social media is a fun task for social media managers, it can get quite time-consuming at times. In this article, 6 ways to save time scheduling content for social media are discussed. Read and find ideas for better social media scheduling process.
This article on T-HQ technology and business mentions that Ignoring email marketing may result in losing out on a lot of benefits and potential opportunities. It also discusses e-commerce email marketing examples that can be used to increase the sales.
Jeff Hoffman discusses five principles that can be adhered to while sending a follow-up email after no response. According to him, it is important to never make the prospect feel bad.
It is important to keep oneself in authority and avoid passive aggressively blaming the prospect for not responding.
Looking for the most efficient link-building strategy? Olga Gabdulkhakova shares important tactics for link building. Read in detail to master your hands on the process of link building and lead your company to the top position.