Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing is a confusing mess of multiple media, platforms and disciplines fighting for our attention.To become a master content marketer in a digital world you will need to hug the geeks, build the robots and nurture the creatives. Jeff Bullas hares his ten laws for content marketing mastery.
Do you want to create video or images on the go? Are you looking for the easy apps to enhance your social media visuals. Tabitha Carro writes about seven mobile apps that you can use to create quality visual content .
Neil Patel says Google Analytics is still one of the best SEO measurement tools out there that gives you tons of actionable data at your fingertips in minutes. He shows eight simple and effective SEO hacks inside Google Analytics.
Annie Zelm says when you have done keyword research, your content almost writes itself. There are a number of tools you can use to uncover this data, and some are even free. Here are eight that you may have missed.
In this must read article local SEO subject matter experts weigh in on what your brand should prepare for in this year to boost local SEO. Read on.
An SEO audit will evaluate what’s working on your current website, what’s falling short and how you can improve your site to rank higher. Randy Milanovic has compiled a list of the signs that indicate that your website needs an SEO Audit.
Emily Copp writes, “Imagine every time you needed to make a phone call you only had a landline. It’s a feverish thought—but that’s the marketer’s equivalent of not having the right apps and tools on their mobile device.” She shares a list of the best social media apps to do social on the go.
Tristan Esposo writes, The only way to make sure that you’re achieving the best results from your campaigns is by tracking the right social media metrics and you can evaluate a variety of different social media metrics. He goes on to cover four key social media metrics that will prove ROI.
Do you use email marketing at your company? Are you utilizing this fundamental way of bringing in more new leads? Mor Mester has shared an informative step-by-step guide on implementing email marketing for your B2B business. Read on.
Ayaz Nanji says, various studies show Consumers say the inclusion of relevant product recommendations is the email approach that they appreciate most from retailers and some 55% of consumers surveyed say they prefer email messages from retailers that include relevant product recommendations. He further shares information on retail email marketing tactics that you just know.
Brian Appleton writes, “SEO and link building strategies go hand in hand. One can’t be nearly as effective without the other.” He goes on to talk about four successful link building strategies that can be used to benefit your business.