Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing:
4 Important Content Marketing Strategies to Employ in 2017
David Fournier says, the effectiveness of these strategies actually depends on how the content is created, how the content is promoted and what the business goals of your company is. He has shared four content strategies that should be followed in the year 2017.
8 TOP CONTENT MARKETING QUESTIONS ANSWERED
Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. In effect, we’ve all become a little more human. Michael Brenner has put together a list of some of the most important content marketing questions marketers have today, to help you on your personal quest for content answers.
SEO:
7 Important Content Writing Tips for Better SEO
Content that gets highly ranked on search engines is what many marketers are still aiming to achieve. The methodologies and approach may have tremendously evolved but the goal still remains the same. Jason Acidre shares eight of the most important lessons he has learned.
An Absurdly Easy Way to Improve Your SEO
John Nemo says, cross publishing your blogs on LinkedIn increases the value of the blood, sweat and tears you spend cranking out blogs as you build your professional platform, attract more clients and generate more sales leads with your content. He has shared three easy tips on how to get the best possible ROI out of publishing your posts on LinkedIn.
How to Build SEO Strategies Effectively (and Make Them Last)
A strategy is not constrained by size or application but promoted by planning and effectiveness. For those who are new to marketing or traditionally focused on tactical work, a strategy can be a difficult concept that requires practice. Bill Sebald tries to inspire thought that can help you be more effective as a modern SEO.
Social Media:
How to Engage Millennials on Facebook and Instagram
In this informative article Mari Smith writes about which Facebook and Instagram features will help you reach and engage with Millennials on social media. Millennials are price- and innovation-oriented. If you have an advantage over a competitor in either of those areas, make the most of it for this audience.
Five Social Media Strategies Every Business Leader Should Consider
Jonathan Mark writes, posting on social media seems like an exercise in futility for brands. This is not unique to small and mid-sized companies. Even those with a large social footprint struggle to get through the noise on people’s feeds. He goes on to explore how brands can maintain benefits of social media.
Email Marketing:
3 Tactics to Solve Your Email Marketing Woes
Email marketing is hard, but that doesn’t mean it’s dead. But before you can dedicate proper resources to email marketing, you owe it to your bottom line to audit your strategies. Ilya Pozin writes about three tactics that will solve your email marketing woes.
A Marketer’s Guide to the Best Time to Send Email
Emily Bauer writes, there is no simple solution that applies to every scenario, the best time and day to send your email depends on your goal, audience, and industry. Regardless of when you decide to hit “send,” your individual mileage may vary based on who you’re emailing and what action you want them to take.
Link Building:
Link Building Strategies for SEO in 2017
Brian Mannon writes we start building external links we must always make sure our blog navigation, internal links and user experience is good. This allows Google to crawl the pages and content, and makes it much easier for the robots to find your pages. He shares link building strategies that will work in 2017.
