Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Navneet Kaushal, the CEO and editor at PageTraffic shares some practical insights about how to leverage content marketing. A picture is worth a thousand words and this holds absolute truth in the blogging world. Images and visual marketing can surprisingly boost the conversions. Both videos and images (gifs, screenshots, infographics, you name it) have become an essential means to compel the readers to read more into the articles, create a personality to the writing and overall a credible branding.
Content marketing continues to dominate as a key component of a successful marketing strategy, but to see strong results, you need to regularly produce content – specifically content with a high-viral potential. Most marketers would argue that no one can predict whether or not something will go viral, but a lot of these same individuals simply aren’t satisfied with run-of-the-mill results. In their ideal world, an investment in content marketing should deliver exposure that rivals celebrity headlines and breaking industry news.
Search Engine Optimization
It’s a blow to many small businesses who use the tool for research but don’t have the money to wage expensive paid search campaigns. There is an opportunity in this situation, however: the opportunity to change your mindset about what metrics you use to determine your SEO strategy and measure your success.
One of the main things that you will love about the old version of Keywords Explorer is the list of keyword ideas that effectively dwarfed any other tool. For any keyword that you put into Keywords Explorer 2.0 you will have to check the #1 ranking page and determine the best keyword that this page ranks for. For that reason you have designed an all new “SERP overview” report, which brings all the core SEO metrics together to help you make educated decisions about the actual difficulty of a given SERP.
Black Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day? Black Friday is the perfect retail opportunity, but it still requires the proper analysis of data to create a strategy that will lead to desired results. A valuable search term is one that may lead to the desired conversion, going beyond the traffic. This means that a brand shouldn’t always focus on the most popular choice, but rather the most useful one.
Acquiring customers from social media channels has become easier in the last few years. Initially, a business’s presence on social media was beneficial mainly for branding and customer service. However, social media channels increasingly offer ways to get in front of prospects, to generate leads and sales.
Facebook has tools to help you create compelling ads that enhance your mobile marketing efforts. In this article, you will discover four ways to improve results from your mobile Facebook ad campaigns. Facebook has developed ads that drive people from their news feed to a chat through Messenger. With every Messenger destination ad campaign, you can target people through interests, behaviors, and more.
Email, the web’s much maligned little cousin, is in the midst of a revolution—one that will change not only how designers and developers build HTML email campaigns, but also the way in which subscribers interact with those campaigns. Despite the slowness of email client vendors to update their rendering engines, email designers are developing new ways of bringing commonplace techniques on the web to the inbox.
The competition’s higher. But email providers themselves are introducing new ways and methods to do everything in their power to limit the amount of promotional messages that reach a person’s inbox. The good news, is that there’s a plethora of other available alternatives to combine with your marketing automation tactics. Email’s still obviously powerful, but consumer behavior has evolved past just emails as well.
Some in the SEO industry don't want to talk about rankings. You will hear this phrase a lot: "It's not about rankings; it's about the user experience… and everything will fall into place." Although you believe wholeheartedly that there is truth in that approach, you also believe that you can help yourself by improving your rankings. Various ranking factors contribute to ranking your website and content high in search results, but the one that is seemingly ignored among them in the industry is consistently identified as the one with the biggest impact: links.