Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
The next time you are creating anything, be it for work or for fun, here’s what you should try. At the top of your notes or your draft, write out a placeholder that that simply reads, “One different Thing.” Try something new every single time you publish something. By doing this you will start thinking more creatively.
2016 will bring an array of changes to the content marketing industry. Here are 7 ways you'll need to adapt your content marketing strategy in 2016. The world of content marketing can be challenging, confusing, and frustrating, but at least you can never say it's boring. There are always new ways of engaging customers, sharp new trends in competition and user behavior, and new opportunities to find additional visibility.
Search Engine Optimization
Search engine optimization attempts to improve past organic search performance. You must know how your site performed this year before you can optimize anything in 2016. You may have theories about what was supposed to happen based on plans that were made during the year, or launches of new products and initiatives that were supposed to be strong traffic drivers. You may have assumptions that SEO mirrored the overall performance of the site.
Why is SEO Important for Ecommerce? Well, 44% of every online purchase begins with an online search. Making sure that your products can be found easily on search engines such as Google can be the difference between an ecommerce business that fails or succeeds. A large part of effective Search Engine Optimisation (SEO) is to ensure that the pages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers are using.
At the start of 2015 it was said that user intent was going to be a major SEO focus in 2015, and it was definitely right. With mobile taking pride in place over search behavior, the bottom line is that if you haven’t already done so, you should focus on mobile SEO. This has also been the year of app indexing and streaming mobile apps so in 2016, mobile SEO will also be about apps.
Are your headlines performing as well as you’d like? Do you want to write more effective headlines? Using a few simple techniques, you can craft headlines that capture attention and convince people to click through your content. Headlines containing numbers typically perform better than other types of headlines. A list-type post promises to be quick and easy to read, and that’s important in today’s busy world.
Have you considered recruiting your employees for help? When you empower your employees to talk about your company on social media, they’ll share a human perspective people naturally gravitate to. The first step is to designate a captain, someone who is able to take the reins. However, don’t think of this person as someone who will bark orders. Instead choose a person who can guide a group of people who already know the ropes.
The existence of cognitive biases is not something anybody can change. What you can do is use these cognitive biases to increase email signups and the conversion rates of your sign up forms. Here are seven cognitive biases that can be countered to help you hack your email signups. Regardless of whether or not you actually sell a product/service, or just blog, this irrational way of thinking can be attacked to help you grow your email lists.
According to the survey, the average marketer spends around 16 hours a week on routine tasks. Assuming a 45-hour workweek (because what marketer really works a 40-hour week),the average marketer spends almost a third of their time completing repetitive tasks. The two biggest offenders? Creating and sending email takes marketers an average of 3.48 hours a week, and collecting, organizing, and analyzing marketing data from different sources take an average of 3.55 hours a week.
The digital marketing world has seen more changes in the past two years, thanks to the release of Google’s Panda and Penguin algorithm updates. If you are still using outdated link building techniques like the obsolete strategies when people think that more links means higher rankings then you should stop using this tactic.