Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Justin Lee writes about the eight strategies that are required to embrace the future of content marketing. Read the Smarter SEO, Build around topics, Features snippets and more points that are essential for content marketing.
There are various platforms to promote the content still, you need to share it various times in order to promote it on different platforms. Brian Sutter writes the various techniques to promote the content for almost free. Go through the steps in detail that includes sharing the content with your employees, sending emails, advertising and more.
Neil Patel shares his experience of how technology helped him to get more traffic? In place of focussing on content, he did a little change and researched on a keyword called Ubersuggest. It is a tool where you put a keyword targeting SEO or PPC, and it offers you more keyword ideas. This resulted in his favor.
It is a big deal to build the authority of a website in 90 days. Ian Cleary writes all the factors related to it, focussing on which you can build authority for your website. Read in detail about guest posting, promoting content regularly on social media, optimising existing links, getting reciprocal lists, removing bad links and more.
Tom Caper says have you ever compared two analytics implementations on the same site, or compared your analytics with what your business is reporting in sales? If you do, you will find that things always do not match. He discusses various reasons associated to it. Read to know more.
Social Media Marketing
Justin Kerby in this article explains the importance of six tools that help to create an interesting social media content. Current events, blogs, and trending GIFs are the factors that make the content impactful. Read the points and imply for your website.
Voicing a grievance on a company’s public feed has become an easy way to express the anger. In this article, Mark Wood says the companies are failing to manage the social interaction which affects its image. Such issues must be given preference, as the social media is a platform to build relationships with the customers.
Need ideas about how to draft a mail in order to attract the customers? Miranda Paquet discusses the strategies to make customers wait for your emails. Start the mail with an experience and share only valuable information. Send the emails on time so that the customers eagerly wait to read the next one.
Jeremy McGilvrey writes about the 5 strategies that engage the contact with your emails and avoids Gmail’s Promotions tab. Read on to ensure that emails are delivered to recipient’s primary inbox tab. When a customer clicks on the link, they are automatically added to a list in your email marketing software.
Searching for the perfect link-building strategy? Dr. Peter J. Meyers shares detailed link building tips in four steps. With these tips, learn how to create a tracking list in link explorer and track your progress.