Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Whether you are working for a small business or publisher, what you often look for is a sustainable source in growing their business or traffic. If you want to create a pillar content strategy for your visitors, read this insightful blog post by Justin Champion.
With the potential to double website conversion rates, more companies are turning to content marketing to grow their businesses. Though their content marketing strategies may vary, every organization wonders, “How can we create the best content marketing strategy? Read this article by Mike Gelfond to boost your content marketing strategy.
While talking about website, your URLs are often the first thing Google and customers will see. Thus, getting your URL structure right for them is essential. Have a look at the blog post by Kayla Carmicheal and learn everything you ever need to know about permalinks to set your sites up for future SEO success.
When it comes to getting found online, there is no better medium than search. Thus, no one can deny the fact that today’s search engines give users more options, making them more lucrative for site owners than ever before. Have a look at the article by Rebecca Sentance, which will undoubtedly prove the power of search.
SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. With the year coming to a close, there is no better time to prepare for next year’s SEO strategy than now. Paul Melis has come up with an article where she has shared some important SEO trends to stay ahead of the competitors.
Social Media Marketing
C-suite executives are a coveted audience for any content marketer. In some ways, approaching a C-level audience is much like approaching any other audience. Dive deep into the blog post by Dhariana Lozano, where she has shared the most powerful ways to boost your digital initiatives.
Social media has evolved in the past decade immensely. As it has now become compatible with digital marketing, it is essential to think about where social media is heading and the trends that are defining this next generation of users. Have a look at the blog post by Adam Torkildson to get ahead of the competition as quickly as you can!
Are you worried that your email marketing strategy isn’t working? Gear up with some tips and strategies shared by Ayaz Nanji that will help you create more effective email marketing campaigns. Apart from that, it can also boost your email click-through rate so you can get more leads and win more business.
There is a lot to say when it comes to doing email marketing well. Read this blog post by Hugh McIntyre to take a look at the metrics you should be paying attention to in your email marketing efforts.
It’s no secret that link building for e-commerce sites is not an easy task. But that doesn’t mean you should not be seeking links. However, e-commerce link building is an important SEO strategy to implement for boosting your e-commerce business. Read this blog post by Bill Sebald for better understanding.