Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content marketing can feel like a never-ending ordeal. At the same time, we know content marketing is good for business. Which is why we find the courage to approach that unnerving blank page week after week, always wondering what we can possibly write to convince our reader to become a customer. Break down the journey into smaller milestones and create content that meets them every step of the way.
Marketing insiders know, that advertising and PR work better when they are working together. Growth not only requires consistency but the discipline of process and marketing integration across functions and platforms. All roads – be those advertising, PR, SEO, social media, or email – add value when they lead back to a hub. Marketers shouldn’t ask which one is better – but rather how different tactics can work better together.
Search Engine Optimization
While there’s been a lot of talk about content, mobile-friendly websites and building strong relationships with audiences, you haven’t touched on a subject that is still very important for SEO – which is keyword research. Website owners still need to find the right words and phrases that can attract more users and potential customers to their sites. Everything evolves, including search engine optimization. This means that not all techniques and tactics that were helpful in the 2000s can be successfully applied today.
The first few months of launching an SEO agency are the most important. That’s where you build up your team and client base. Bad team equals bad results and no clients. No clients means you can’t pay your team and the entire business falls apart. It happens all the time in this industry. SEO agencies come and go daily. SEO is always changing, so if the owner of the agency isn’t up to speed on what does and doesn’t work there is nobody setting the expectations and holding the company to a certain standard of quality.
Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Keep the following fact in your mind as you read this article: When users don't like your website, Google doesn't like your website. So, the goal of technical SEO is to make the user experience flawless on your website.
These days if an event doesn’t have a hashtag (or the hashtag isn’t promoted well enough), the audience will usually create at least one or two before morning tea. Unfortunately, having a number of improvised hashtags may mean none of them achieves the necessary momentum to take off. That’s why it’s best to have a dedicated staff member or trusted volunteer to constantly monitor and interact with the various social media channels throughout the event.
Digital marketers love data—and will soon have more of it to track in their Instagram feeds. It’s an announcement that might have social media managers signifying their appreciation with a double-tap: The app will soon add emerging business profiles and an in-app analytics tool. To help brand managers increase their organizations’ presences and promote awareness, Instagram developers are testing three new profile features.
Targeted messages grab people’s attention. And SaaS teams must direct that attention to converting buyers into loyal customers. While enticing new customers is important, no marketing channel can boost loyalty the way that email can. Since people typically sign up for email to be notified about promotions you can use that information to increase sales.
You’ve probably heard a couple of things about Instagram and email marketing. You’ve heard that email is the old, reliable work horse of marketing, and you’ve probably heard that Instagram is the “big thing” on the social media scene. But did you know that they could work together to increase engagement with your email marketing. The definition of engagement in email marketing is the level to which subscribers are paying attention to your email messaging.
Guest blogging is not a bad strategy. If you go about it the right way, it can still be very beneficial to your site. If you have decided to compile your favorite techniques for building links, the best way to go about it is guest blogging. These won’t involve tiered link strategies, exploits, or anything else abusive; they-re 100% all natural, free range, organic white hat link strategies.