Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
With an estimate of content marketing industry to be worth more than $400 billion by 2021, this technique is here to stay. However, the content quality bars for the audiences and the tools and technologies to comply them are also changing for better everyday. John Hall, in this article, talks about the trends content marketers should look for in 2019 to produce content and thus, plan their marketing strategy.
Content is the king for effective content marketing and variation is the essence to bring it to the notice of your target audience. If you are having tough time in increasing your reach to the user, try introducing some modification to your content and make it more appealing and interesting. Here, Josh Barney has mentioned 52 different ways to make your content lure the audience, including written, audio, visual and video.
High competition to rank the website, bringing quality customer traffic to the site and increasing the sale, all these factors together keep the SEO expert on his toes. Due to this pressure, they tend to make some common mistakes that cause further loss to the company rather than doing anything good. Check out the common SEO errors which should be avoided, compiled by the panel of Forbes Agency Council members.
Typing is old, voice search is the new and prominent way of searching. However, it is still undiscovered and marketers need to adapt to and learn how to effectively use this growing technology. Adam Brown, in this comprehensive article, unfolds the art to do keyword research for voice which is way beyond search volume and includes semantics, ranking difficulty vs reward, people also ask, and much more.
The voice search is in for quite some time now. With the popularity of digital assistants and rise in mobile searches, voice searches are making their way to join the mainstream now with much more impact. In the year 2016, one-fifth of all Google searches were voice, this in this article, Paul Teitelman talks about the needs for voice search optimization for the businesses in the coming years.
Social Media Marketing
Instagram, with a milestone of 1 billion monthly users, makes for an impressive marketing platform. And with 4 billion likes per day, it is capable of driving great user involvement and lucrative ROI for any brand or marketing agency. So brands and marketers, stay updated with the expected trends to rule Instagram in 2019 with this article written by Robert Katai.
Using social media judiciously can bring your brand huge visibility, quality customer footfall and in turn, great sales and profits. However sometimes, despite putting their best efforts, brands are unable to generate expected results from their social media campaigns. Wondering why? Well, Alex Humphries, in this article, has compiled 7 reasons that may be responsible for your failed campaigns, have a look.
Email users are expected to increase from 3.7 billion to 4.3 billion by 2022. And along with this, increases the potential of email marketing in building a strong customer base. Your email sign up form plays a crucial role in attracting the people to the business which contains the details of your potential leads. Know the essentials of an effective email sign up form with the article written by Kristen Baker.
Brands that provide consumers with personalized content and services as part of their purchasing experience, see an increase in their revenue between 6% and 10%. And email is still the best way to do it. Learn how personalized email help marketers gather and assess information of their targets as Matt Solar, in this article, decodes the strength of email personalization to drive more customers and sales.
53% of marketers still swear by the effectiveness of blogging for business promotion in inbound marketing over the increasingly popular social media platforms like Instagram and Snapchat. Indeed, guest blogging remains a doubtful topic for an effective SEO technique, Lucy Benton, however in this article, suggests how guest blogging can be used as a successful link building strategy.