Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Some of the biggest brands in content marketing didn’t exist during the last century. Irrespective of the size of your business, you can make content marketing work for your business. This insightful article by Michael Brenner shares some tips on how you can replicate the success of the best brands in content marketing.
While investing in content marketing, savvy business owners take into consideration not only the upfront cost of implementation but also long term benefits. The primary purpose of content marketing training is to spend time focusing on factors that make it a successful endeavor for a business. In this article, Mike Allton explains that a successful blog is not formed by creating more and more posts. Instead, developing the right series of posts helps readers in their journey, enabling you to become a paid recommendation.
Along with influencer marketing and customer experience are two aspects which are often not covered in branded content. Trust forms a vital part of the customer experience, and many customers don’t trust brands or advertising. Partnering with relevant influencers for co-creating content can help brands reach out and engage with skeptical audiences. This article by Lee Odden explains how you can use influence and SEO to drive customer influence.
As Google’s search ranking algorithm is changing with every day, some marketers are using negative SEO to decease their competitor’s rankings. Read this article by Rebecca White to know how you can detect a negative SEO attack and how you can avoid it.
As the use of dynamic websites has become more common, search-engine optimizers are encountering new challenges. Most e-commerce platforms have enhanced their SEO functionality to make hassle-free changes across their sites. But SEO cannot be scaled entirely. Read this article by Bill Sebald to know when you should scale SEO and when you should not.
Social Media Marketing
The use of augmented reality is becoming more and more common among brands of different domains. If you want to develop a branded AR experience for your customers, you will have to look beyond numbers and focus on ideas rather than tactic. Read this insightful article Krystle M. Davies to know whether it would be wise for you to use augmented reality in 2020.
A report of The Center for Marketing Research, University of Massachusetts revealed how the fastest-growing organizations in the US are using social media for achieving different objectives like brand building. This report was based on the analysis of social media accounts of leading 500 companies in the 2019 Inc. 5000 list. In this article, Ayaz Nanji explains how the fastest growing organizations in the US are utilizing social media.
For many companies, acquiring good leads is the main aim of their marketing strategy. But turning the leads into customers requires an effective strategy using multiple tools. Since the aims of companies tend to differ, they are likely to use different digital marketing tools. This article from BeUniqueness explains how you can combine PPC with email marketing to maximize your leads.
For e-commerce based websites, marketing is essential for making their presence felt and draw in customers. Email marketing is one of the most effective ways to stay in touch with your customers. It is personalized, direct and can help you target an audience who have shown interest and what you are offering. Read this article by Charlotte Niblett to know about the four most effective forms of e-commerce mail marketing.
These days, most companies are using SEO to enhance their web presence and draw customers. Link building helps websites to acquire valuable backlinks. It can help to improve the search engine visibility of any site when combined with high-quality content. This website by Victor Smuskevich explains the major areas that can help your company succeed with link building.