Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing
7 Content Marketing Trends Brands Need to Prepare for in 2018
The article sheds light on the content marketing trends that you need to follow in 2018 in order to cope up with the market. John Hall says, whether you are a C-suite executive or a content creator, these seven content marketing tips must be on your radar as you prepare for 2018.
5 Reasons Why Your Content Marketing Strategy Is Underperforming
Bryan Blackburn writes, whether you’re a small business or brand, your content marketing strategy can make or break your success online. He states the five most common problems that might be the reason that you’re still struggling with content marketing.
SEO
“SEO Is Always Changing”… Or Is It?: Debunking the Myth and Getting Back to Basics
The article is based on the question that “is SEO really an ever-evolving concept or not”? Bridget Randolph states that there are certain fundamentals of SEO that change very little over time, and which a non-specialist can easily understand.
>Why You Shouldn’t Rely on SEO Alone
One of the most interesting features about (SEO) industry is that it is constantly changing, but this also makes it more challenging. Neil Patel quotes, more than 200 factors are used by Google to determine your search ranking, so, instead of SEO alone you must focus on other strategies as well for a better ranking overall.
Are you seeing the real SEO value of your website?
You must be knowing how many visits your websites get, but does that represent good traffic level? Jennifer Allen talks about building an SEO auditing process that would score websites specifically on their potential to appear in search engine results.
Social Media
4 Tips to Build Brand Awareness on Social Media
According to a 2017 survey of 1000 customers, 62% said that they are likely to purchase from a brand they follow on social media. Vanessa Penagos states that social media can help you keep your brand top of mind so that consumers will consider it when they are ready to buy.
An Early Warning Sign to Change Your Social Media Strategy
Social media may be more prevalent than ever, but news streams today are as likely to be greeted with skepticism as with enthusiasm. Ryan Holmes states that honesty, transparency and authenticity are re-emerging as the new standard, anything else can easily be considered as fake news.
Email Marketing
4 Cutting-Edge Tools for Email Marketing You Probably Haven’t Heard of
Email marketing is constantly evolving and successful brands are cranking up their innovation levels to deliver more engaging and relevant emails. Team Enchant states that our team of email marketing experts can enhance your email marketing campaigns in no time with 4 tips.
3 things your email marketing needs to convert leads
Pat Hiban, in the article, states that you can convert more real estate leads, earn more commissions and grow your business with a few simple adjustments to your email marketing practices. To ensure that your subscribers actually take the time to open your emails, you need to write attractive subject lines.
Link Building
Is My New Business A Good Candidate For SEO Link Building?
Jayson DeMers states that link building is used primarily as a piece of an overall SEO strategy and for startup entrepreneur it may not seem like the best investment. Furthermore, the article evaluates the question, “is link building potentially cost efficient for new business to pursue or it is best reserved as a mid to late stage strategy.
