Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Here’s the harsh truth about any marketing: there’s no magic switch you can flip to turn it “on” and make it start working immediately. Marketing with content is no exception to this rule. Content marketing results happen slowly, and they happen over time. If you do it right, you’ll create content that continues to send you new prospects and customers for many years after you created it.
If we take a quick glimpse into the crystal ball, we see a future of content marketing less about the impact of words and more about the experiences created for the consumer. Traditional content has flooded the Internet and is starting to feel stale. Let’s take a look at these interactive content tools that promise to engage the socks off your audience.
Search Engine Optimization
A solid keyword research process helps you skew the odds in your favor. It makes sure that you aren’t trying to take on the major leagues with a team full of rookies. It also makes sure you aren’t pouring all your energy into something that is so easy to beat that it doesn’t give you any reward. Since joining Process Street as the first dedicated content writer, the SEO reigns have been passed to the writers.
Navneet Kaushal, CEO of PageTraffic, discusses the best ways to master SEO in 2016. Search engine optimization (SEO) is a fluid technology. The tips and tricks (white, gray, or black hat) that you used last year might not work as well (or at all) this year. If you’re stuck with the “same old same old” with regards to your SEO tactics, it might be time to reevaluate and try something new. That’s especially true if you’re not seeing any results.
SEO is the craft of ensuring that the spiders are content with what they found on your site. It is an intricate field that is always showing signs of change yet in every one of that disarray there are a couple of constant factor that have stayed valid since its beginning. Additionally, some might think about Google+ as an insignificant part of small business SEO, advertisers shouldn’t rebate the way that an organization’s Google+ is the first thing that a searcher will notice.
Everyone researches businesses on social media now. Make sure you have the right presence to connect with your current and future customers. Social media is driving our lives right now. You may say that is untrue, but I say you are in denial unless you are one of those emasculated men who share a Facebook account with your wife or you are part of the 1 percent who spends little to no time online.
With so many social media tools available, you have to decide which are worth paying for and which ones you can use more minimally-or in other words for free. Here are some of the lesser known tools that give unique and valuable offerings. It’s important to note that all of them enhance your day-to-day social media strategy implementation, while simplifying the process.
Making a great first impression on a prospect can be tantamount to the success of the relationship. First impressions, after all, are everything. But how can a sales rep get off on the right foot with every prospect? Or maybe more importantly, how can they avoid souring the relationship before it even really begins? It all starts with the first email a salesperson sends. This email sets the tone for the relationship going forward, so it’s important to get right.
Today's email subscriber is thirsting for a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still think a "batch and blast" mentality is the way to go. If, however, your emails are so dry inside that they'd prick your subscribers' fingers if they were to tap on one of the links, you need to change something.
It is true how “pure on-site work” can enormously affect any site’s ability to grow its traffic without any push from other popular online marketing tactics. Creating great content and optimizing your site thoroughly for search can get you far. But in order to really compete, you need to do the more difficult stuff too – like building the right links. Earning links is absolutely the best way to automate link building.