Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
A good news for all those digital marketers out there, most of the content marketing trends of 2017 are very much in play for the upcoming year 2018. Joe Pulizzi states, “Big bets still remain on the original content”. The article shares important content marketing trends to watch for in 2018.
Jeff Bulas writes, “There is one skill that all content marketers need to learn. The art of writing”. Good writing skills underlines and supports video and even audio. Crafted words and communication can do wonders in changing minds and moving hearts. Learn more about this one skill in the article.
Do you have a website but nobody’s visiting? Don’t worry, it happens to the best of us. You specifically need Google search traffic to your website and for that Neil Patel shares easy SEO fixes that can boost your search rankings on Google and other search engines out there.
Garry Grant writes, “Website speed isn’t just a ranking factor, but is important for user experience also”. Researches show that every second delay in your website leads to a 7% decline and images are often the culprit if they aren’t optimized. Read the article to know how big images can be optimized.
Website design and organic search performance are intrinsically linked which means that design has an observable effect on website’s ability to rank well. Gabriel Shaoolian writes, Sites designed without SEO in mind can cause ranking issue down the line. Read on to know how designing can help your SEO efforts.
According to BuzzSumo, engagement on Facebook Pages has fallen by 70% since the start of 2017. It is a worrying trend for all social media marketers. Alfred Lua, in this article, shares several ways you can use to combat this organic reach decline on Facebook.
Researches show that social media users will surpass 3 billion by 2021 which makes it a vital platform for all marketers. But how exactly do you define your social media marketing goals? Read this informative article by Caitlin Burgess sharing few tips to set and achieve social media goals.
Email is great for administrative details. You can use it to coordinate meetings, set up calls, and confirm next steps. But emails have some limitations. Jeff Hoffman writes, You should never use emails to advance an opportunity. He further talks about 7 conversations one should never have over email.
According to latest studies, brands are five times more likely to engage with customers via email versus Facebook and emails also see the highest conversion rate. But how do you stand out from the crowd and stay innovative? Read on the article to boost up the game of email marketing!
How does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? In this article, Rand Fishkin covers the basic principles of link equity, outlines common flow issues your site might be encountering and provides steps for link building.