Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 22nd September 2017

Content Marketing:

Content Marketing Trends to Watch for 2018

A good news for all those digital marketers out there, most of the content marketing trends of 2017 are very much in play for the upcoming year 2018. Joe Pulizzi states, “Big bets still remain on the original content”. The article shares important content marketing trends to watch for in 2018.

The One Skill That You Need To Master in Content Marketing

Jeff Bulas writes, “There is one skill that all content marketers need to learn. The art of writing”. Good writing skills underlines and supports video and even audio. Crafted words and communication can do wonders in changing minds and moving hearts. Learn more about this one skill in the article.


10 Easy SEO Fixes That Can Boost Your Rankings in No Time

Do you have a website but nobody’s visiting? Don’t worry, it happens to the best of us. You specifically need Google search traffic to your website and for that Neil Patel shares easy SEO fixes that can boost your search rankings on Google and other search engines out there.

7 Image Optimization Tips to Improve Your SEO

Garry Grant writes, “Website speed isn’t just a ranking factor, but is important for user experience also”. Researches show that every second delay in your website leads to a 7% decline and images are often the culprit if they aren’t optimized. Read the article to know how big images can be optimized.

4 Tips To Ensure Your Website Design & SEO Is Done Right

Website design and organic search performance are intrinsically linked which means that design has an observable effect on website’s ability to rank well. Gabriel Shaoolian writes, Sites designed without SEO in mind can cause ranking issue down the line. Read on to know how designing can help your SEO efforts.

Social Media:

14 Ways to Increase Your Facebook Page Engagement

According to BuzzSumo, engagement on Facebook Pages has fallen by 70% since the start of 2017. It is a worrying trend for all social media marketers. Alfred Lua, in this article, shares several ways you can use to combat this organic reach decline on Facebook.

6 Questions to Ask Yourself When Setting Social Media Marketing Goals

Researches show that social media users will surpass 3 billion by 2021 which makes it a vital platform for all marketers. But how exactly do you define your social media marketing goals? Read this informative article by Caitlin Burgess sharing few tips to set and achieve social media goals.

Email Marketing:

7 Things You Should Never Say to a Prospect Over Email

Email is great for administrative details. You can use it to coordinate meetings, set up calls, and confirm next steps. But emails have some limitations. Jeff Hoffman writes, You should never use emails to advance an opportunity. He further talks about 7 conversations one should never have over email.

How Email Marketing Is Changing the Game of Direct Marketing

According to latest studies, brands are five times more likely to engage with customers via email versus Facebook and emails also see the highest conversion rate. But how do you stand out from the crowd and stay innovative? Read on the article to boost up the game of email marketing!

Link Building:

Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity

How does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? In this article, Rand Fishkin covers the basic principles of link equity, outlines common flow issues your site might be encountering and provides steps for link building.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.