Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Matt Bowman writes, storytelling is awesome for keeping the branding consistent across all channels. The elements of storytelling are used in all clients’ campaigns. It is essential for translating the marketing message into narrative form. A story stands out as an island of calm in a frenetic electronic world.
This article by Lilach Bullock talks about how Quora can be used as a valuable content marketing tool. It is a platform to boost your social influence and strike a deal with the customers directly. It is a great place to promote your website, blog, and content. Choose the right questions, add relevant content and promote your brand.
Barry Schwartz writes what has changed specifically with SEO around Google over the past few years. Some of the essential factors are content quality, Google UI, user experience and competition. Do not repeat the same techniques as your ranking gets worse. Reinvent yourself and make a splash to get identified once again.
In this blog, Neil Patel writes about how URLs can boost the SEO and help you reach the first page of Google. He suggests to determine a structure and use rich keyword-based URL to make the permalink memorable. To increase the visibility of the brand, read and follow the six wonderful tips mentioned.
No doubt, search engines are the primary source of traffic and are essential to the success of any website. In this article, Shane Barker has discussed some important SEO plugins available for WordPress. These 25 plugins take care of all the necessary SEO requirements.
Social Media Marketing –
Michael Stelzner writes about how to handle a range of problems from online trolls to crises that threaten your reputation or revenue. It focuses on different problems related to business and how to solve them. There is an explanation of some common crises that occur and how to face them. Read on and plan something to face the certain crises in your business.
Are you just going with the flow without planning any social media marketing strategies? Do you follow the same trend and make same mistakes like many other companies? Samantha Martin warns you not to make the 12 social media mistakes which affect your brand identity. Read and avoid the social media mistakes.
Email Marketing –
What GDPR is and how it affects email marketing? In this article, Shane Melaugh discusses what does it mean for small business entrepreneurs and email marketers? Read on to know the ways to make your Opt-In forms and Email Marketing GDPR compliant without sacrificing your visitors’ experience.
Subject lines of the emails must be appealing, says Carolyn Nye. Most of the users just scroll down the emails without reading until they find the heading attractive. The content in the mail must be relevant and provide exact information about the product or service. Read the 5 essential tips to make your email informative and attractive.
Link Building –
Are you searching for the perfect link-building strategy? Derek Iwasiuk shares detailed steps to identify reputable link sources. Just go through the three easy steps and implement carefully. This will provide a boost to your website ranking on the search engine, and improve your brand identity too.