Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Whether it’s in the latest digital marketing trends or from the keynote at an industry event, you’re constantly being told that “content is king” and that you must “think like a publisher” if you want to stand out online today. It’s easy to nod along, roll up the sleeves, and dive headfirst into the content marketing business. In the beginning it feels great. You’re creating. At the end of the day there’s something that’s there now that wasn’t before as a result of our hard work.
If you’re trying to write content that’s accessible to the average reader or if your goal is to give your audience an “in,” it’s time to kick up the engagement factor. When boring topics come across your desk, especially as a freelancer, it can be tempting to do a half-hearted job because you feel only lukewarm about the subject. The best content writers know how to create an unexpected angle on even the most mundane topic. They know what’s out there, so they aren’t repeating the same dull line.
Search Engine Optimization
When it comes to on-page SEO, you must have heard enough about meta tags and keyword density for one lifetime. In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines. Include your target keyword in at least once sub heading…and wrap it in an H2 tag. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info.
Ecommerce meta descriptions can act like short, tweet-length ads capable of attracting visitors from social media and beating higher-ranked competitors on search engine results pages. HTML meta tags include information about a web page and its content. There is a meta tag for copyright information, a meta tag that tells search engines whether or not to index the web page, and a meta tag that holds a short, text description of the page.
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search result pages. Title tags on mobile have lengthened even further, giving rise to a bit of dilemma for SEOs wanting to optimize for both desktop and mobile. While it’s still not confirmed whether the longer titles are a test or here to stay, there are still title tags as much as 68 and 69 characters long in search results.
You will be more effective if you focus on small actions that make your content’s performance more predictable, consistent, and sustainable instead of constantly trying to base the results on your biggest content successes. Essentially, by tracking the dynamics of your audience’s content consumption and using this data to guide your distribution strategy, you will be better able to find the sweet spot for success – i.e., the point at which you can create less content, yet achieve better business results.
The professional social network’s ad platform allows users to create a variety of ads and selectively target distinct user profiles, so you can reach your ideal prospects and net conversions that matter. LinkedIn is about business, so it’s great for B2B products and services aimed at the professional crowd. If your goal is to increase your visibility in your industry and deliver focused advertisements, this paid channel will be huge for you.
You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment … only to realize later that an error made it all the way through to your customers' inboxes. Waiting until after approvals are finished to manually type in a variant subject line exponentially increases your risk of failure. But many times it’s not just a contextual spelling or grammatical mistake that makes it through. Sometimes it’s the UX of a landing page, a broken link, or even just a backend issue.
Each time a prospect gives your company their personal email address, a contract is formed between you and them. Their role in the contract is to invite you to send them your content. In return, your role is to deliver valuable content they'll appreciate. Any time you send them content that's rushed or shoddy, you're not keeping your end of the deal. But by delivering email marketing that's useful and appreciated by your market, your company is building loyalty, trust, and ultimately sales.
You want to increase traffic your website from the search engines right? So how do you go about it? Well… Building links and increasing your domain authority is one way to do it. Adding new content is another. But… it’s also possible to increase your search traffic without having to do either. The first step is to identify which keywords the page is currently ranking for and the positions it ranks at.