Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
According to Kelton Reid, it is crucial for writers to have something of value for the audience, benefactors, clients, subscribers, or publishers. He says that great writers are not born; they’re forged from toil, rejection, and the occasional success. It’s their deliberate practice, grit, persistence, commitment to growth, and inner drive that sets them apart. Read more.
Ronald Dod writes, creating a strategy requires a better understanding of your business, its customers, and its direction. According to him, the idea is for readers to engage with your brand as much as possible, to gain confidence in your product, and, finally, to make a purchase. Go through the article to find copywriting strategies for content marketing.
Suzanna Kiraly writes, whether you are checking your website’s health or have an ongoing campaign that needs a bit of tweaking, it is highly recommended to perform SEO audits. In this article, Suzanna Kiraly has talked about some highly useful SEO tools like Google Keyword Planner, Google Analytics, SEM Rush and more.
Aljaz Fajmut says, SEO is a vital part of any online retailer’s success as it makes your store more visible on Google, increases traffic and boosts conversions. Read the article written by Aljaz Fajmut to get the deeper knowledge of the ultimate SEO checklist for any online shop.
It is difficult for businesses to choose from among the diverse SEO tools and platforms and it’s tough to even know where to start from. In this article, Russell Huq has shared his experience of SEO auditing a site which migrated to Magento 2 e-commerce platform and what he found during the inspection.
Social Media Marketing
Shane Barker writes, all you need is an effective B2C social media marketing strategy to market your brand, products, or services. In this article, Shane Barker has covered seven of the major social media platforms that B2C marketers are using, and how one can drive the best results using each of them.
Jay Nisbett writes, your business can seriously improve its customer base if you use social media marketing properly. Jay discusses some essential tips that can be helpful to get a social media marketing campaign started. He says. keep your content fresh, current and updated, and continue to develop your marketing strategy over time.
Melanie Miller writes, it is a big mistake to just focus on social media and not nearly enough in attracting people to the list and then nurturing the relationship to turn subscribers into customers. Melanie Miller has discussed about why women are ignoring list building and why one needs to take this seriously right now. Read
Karl Wirth says, the problem with sending email is that when the content of the email is irrelevant, or there’s just too much of it: It turns people off. According to Karl, by initiating meaningful email contact, one can transform thousands of unsubscribes into millions of click-throughs. Read
Angela Trapasso says, content that is authoritative, thought provoking and helpful has the capacity to spark conversations across a variety of channels that expand beyond the press and into social media and the blogosphere. He adds that when those conversations relate to the keywords you care about, you can create significant ranking impact by earning valuable links the way they were meant to be generated, without risk. Read more.