Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing:
B2B Content Marketing Benchmarks: How We All Can Do Better
Joshua Nite writes, “B2B content marketing is having a moment—a moment that’s rapidly becoming a movement”. Unique and emotionally compelling content will soon be the norm. The article is a critical reminder of future challenges in the content marketing industry and how B2B marketers can adapt to them.
How to Do a Competitive Content Marketing Analysis
What’s the first step to creating unique and differentiated content? Analyze the content created in your market and know what your neighbours and competitors are publishing to ensure that you’re creating differentiated content. To know how to do a content marketing analysis, Ellie Mirman shares 3 steps.
SEO:
The Definitive Guide To SEO In 2018
The article reminds of some of the tested strategies that are working right now and will work even better in 2018. Learn all about RankBrain and how does it work. If you are looking to up your SEO game next year, the article is for you.
An Insider’s Guide to Using Google’s Search Console to Fix Your Site
Neil Patel writes, “Optimizing your site for conversions and leads is one of the best investments you can make in your business”. But conversions don’t happen own their own and Google, fortunately, has free tools that can help you address what your site is lacking. Read on the article to find out.
NEW in Keyword Explorer: See Who Ranks & How Much with Keywords by Site
Rand Fishkin writes, “For many years now, people in the SEO world have had one big feature request to get keywords by site”. After reading this article, you will get a picture of how many keywords your site is currently ranking for and give you potential keyword targets. Have a look!
Social Media:
3 Ways to Promote a Local Business on Facebook
With millions of people using Facebook on a daily basis, it makes it an important online marketing tool. If you are marketing a local business on Facebook and wondering how to drive leads and customers to your storefront? Julia Bramble shares 3 effective and tested ways to promote your business.
How to Build a Social Media Sales Funnel That Sells
How do you make strangers trust you enough to buy your product? According to a marketer, Elias St.Elmo Lewis, people follow four steps before they are ready to buy anything for anyone. James Mulvey, describes all those steps for more sale using social media as a tool.
Email Marketing:
7 Expert Tips To Get Your First 100 Email Subscribers
If you happen to run a blog, your number one way of attracting new customers is through unique, one-of-a-kind content. A surefire method to get your audience to read your content is by growing the size of your email list. Jessica Barden shares effective ways to get first 100 email subscribers.
Using Marketing Analytics to Win at Email Marketing
You might be part of the group of marketers who feel as their email campaigns are missing something. Do you create emails, write good copy and add relevant graphics but you still don’t see the kind of results everyone talks about. Read this interesting article and know how to use data to fuel email marketing campaigns.
Link Building:
The Accidental Strategy We Used To Get a Ton of High Quality Backlinks
Getting high quality backlinks to your website seems to be one of the most daunting tasks. Everyone knows that you won’t move your website higher in Google search results unless you get a number of high quality backlinks from authoritative domains. But how? Read the article to know.
