Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Ann Handley writes, Content Marketing is maturing. Researches show that almost 63% of North American B2B marketers are somewhat more successful than a year ago in content marketing. To know about the content marketing trends that would follow in the upcoming year 2018, read the article.
Finally, after a lot of arduous work, you develop a real content marketing strategy understanding your audience and their needs. But what if someone else copy your content and your strategy? Kevin Lund, in this article, states few tactics that can help you keep you content safe.
A lot of people out there think that the age of your website, headline H1/H2 preference, bounce rate, and shared hosting affect you Google rankings. Rand Fishkin, in this article, lists out ten factors commonly thought to influence your rankings that Google simply doesn’t care about.
No one can ever doubt the importance of SEO for healthy website growth. Loren Baker, writes, SEO Trends are known to cause a hype among marketers who need to be constantly up to date to adapt to their clients. To find out what strategies you should be planning for in 2018, read the article.
The vast majority of business owners have realized that online presence is a must. Modern consumers are becoming suspicious of companies that don’t have a website or at least some other form of online presence. But it is not enough to get a website. To know how you can maximize the effects of your online presence, read the article.
Nearly $27 billion were spent on Facebook ads last year. Sales and marketing is a numbers game. With 2.5 billion people online and more added every day, are the numbers working for you? John Rampton lists out ten proven ways to master Facebook marketing and how to make millions on social media.
Many businesses view social media as a waste of time, too costly, or not relevant at all. But most of these are just excuses because no matter your industry, everyone knows that social media is the place where your audience is hanging out and they are making purchases too. Read the article to know what you need to get started on social media.
Brad Beutler, writes, Email is still the workhorse of digital marketing. There are no other marketing channels as effective and efficient as email. The article sheds light on few examples of conversion-optimized email signatures so you can get started on creating your own.
Over the years email has been considered “dead” many times. But this isn’t true. Improving your skills in this area pays off BIG TIME. And to help you with that, Mor Mester collected and categorized the best sites where you can deepen your knowledge. Have a look!
Neil Patel states “It’s no secret that link building is critical to success when it comes to ranking organically and if you want better search engine rankings, you need backlinks”. They are one of the biggest factors in SEO today. So, how do you get these links? Read the article to find out.