Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Whether you are a B2B or B2C marketer, chances are, content marketing is going to be an integral part of your marketing strategy next year. The most recent data from the Content Marketing Institute suggests that it will be around 28 percent of your total marketing budget. Considering all the other pieces of the marketing pie, that’s a pretty big slice. Take the time to step back, ask questions, dig into your data, and collaborate with your team.
Digital, social, and mobile technologies have dramatically changed the world you live in. And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate results. That’s why marketing ROI – including content marketing ROI — is one of the top challenges for CMOs and marketers.
Search Engine Optimization
It’s time to reconsider how you think about long tail keywords. And it’s also time to reevaluate the process you use to research them. Long tail keywords are still super important for SEO. But these days: Finding (and ranking for) them is simple. Most definitions for long tail keywords start with some arbitrary length. Depending on which article you read, that length might be 3 words+, 4+, 5.
Why is SEO Important for Ecommerce? Well, 44% of every online purchase begins with an online search (IPSOS 2012). Making sure that your products can be found easily on search engines such as Google can be the difference between an ecommerce business that fails or succeeds. A large part of effective Search Engine Optimisation (SEO) is to ensure that the pages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers are using.
Search engine optimization is a long-game strategy. Follow the best practices, and you will watch your site gradually improve in rank. That said, there are some things you can do to help you leap forward in the process. Use rich snippets in your site HTML to help tell Google what your content is about.
Highly targeted micro-influencers can help your small business gain visibility, engage an audience, and promote your products. You will discover how to find and connect with micro-influencers who can promote your small business. When you approach influencers who are already fans of your business, however, you won’t have to waste your breath selling your business to them. They already know and trust you. Many of them might even jump at the opportunity.
Have you ever wanted to try out Facebook ad options like Carousels and Canvas but thought they look a little bit too complicated and are probably beyond your technical capacity? Or maybe you have considered experimenting with new ad formats but weren’t sure of how, exactly, you might be able to do it, in terms of creative execution. Lucky for you, Facebook has a solution. Back in June, as part of the Cannes Lions Festival, Facebook announced the launch of their new Creative Hub initiative for agencies.
Although 95% of marketers say they know how vital multi-channel marketing is for targeting potential customers, only 14% say they run coordinated marketing campaigns across all channels, according to CMO.com. That disconnect wastes marketers' two most valuable resources: time and money. You need to come up with a content marketing strategy that accounts for each channel.
Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. These tools also let us gather insights about how our subscribers are consuming and interacting with our messages. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really makes a difference in their lives.
A lot of discussion of SEO is around the right type of backlinks, links into a site, and rightly so given their continued importance to ranking. But what about links out from a site, do they have an impact? SEO practices of different sites, that some businesses and some copywriters seem to have an attitude that all in-line links to other pages on their own site or on other sites are negative, so they don't follow this practice.