Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Do You Know the 10 Core Pillars of a Content Marketing Strategy?
An effective content marketing strategy is the base of meeting your business targets and generating revenue. It also essentially defines the working guidelines for your core departments so that they can work in an organized way to meet company goals. Lorraine Pavel, in this article, enlists the 10 key areas you should focus on to draft a constructive content marketing strategy for your business.
Irrespective of any business you are working for, the content marketer must get answers to a few basic questions to devise a successful content strategy. It includes knowing your goal first, then knowing the process of tracking your progress and finally, how you will reach the goal. Copy blogger Lacy Boggs, in her article, answers these questions in details to help all content marketers out there.
New Year is approaching and marketers need to think ahead of the time and adopt the newest changes in rapidly changing digital world to ensure success for their campaigns. From the uptake of Blockchain to experimenting with visual search and popularity of voice search, Sam Hurley in his article, explains these fresh trends backed by data which should be a part of your digital marketing strategy for 2019.
SEO Case Study: How I Increased My Organic Traffic 652% in 7 Days
Businesses online try their way hard to generate organic traffic for their site, but the easy way to do is using an effective search engine optimization strategy. Here in this article, Brian Dean talks about the “Skyscraper Technique 2.0”, a new strategy that helped him increase organic traffic for his page by 652.1% in just 7 days. Learn more about the groundbreaking technique as he explains it in easy steps.
Effective SEO with a constructive content marketing strategy can do wonders to secure success for your business in this digital era. But the combination remains mostly untried even though it can kill your competition. Shane Barker, in his article, analyses the underlying problems of this combination refraining businesses to try it and explains how to make it work for you.
Social Media Marketing
6 TIPS FOR PLANNING YOUR 2019 SOCIAL MEDIA STRATEGY
In the year 2019, double the content that is bringing you most engagement and refine the content that isn’t hitting up to mark on your social media platforms. Well, New Year marks the beginning of executing new plans, budgets and strategy for successful social media marketing. Nathan Mendenhall, in this article, provides you some beneficial tips to help you plan an effective social media strategy for 2019.
Over a period of time, Instagram has been instrumental in helping brands reach a wider audience with a high success rate of their social media strategy. It has influenced and brought many businesses the desired customer traffic and brand visibility. However to utilize the unexplored potential of this platform, read the article written by Corinna Keefe where she suggests ways to use Instagram for better business engagement.
Email marketing is capable of testing the essentials in a campaign and get actionable data to make your marketing efforts even better in future. However, for better optimization of email marketing, you need to explore the 3 key elements that are the subject line, call to action, and day & time. How these elements are crucial for your campaign, explained by Carolyn Nye in this article.
5 Email Marketing Tactics to Increase Sales by 90% This Black Friday
Black Friday is the day businesses gear up to drive maximum sales. During this time, an effective email marketing campaign can definitely give you an edge over your competitors. To make most of this Black Friday, use these email marketing tactics that can increase your sales by 90%. Sounds interesting? Well, know more about them in the article written by James Scherer.
Forget about buying links, link exchanges or sponsored posts to improve the domain authority. Just focus on increasing the number of earned links from the high-authority publishers by creating informative, interesting and relevant content. To help you with the process Kristin Tynski has penned this article to guide you about creating newsworthy content and what to target for natural syndication.