Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Goran Paunovic writes, figuring out the right content marketing strategy to fit a specific business can be a challenge – from learning about your audience to implementing a campaign across a range of channels, a digital marketer’s task is a hefty one. But the value in doing so, it seems, is well worth the work. Marketers will take the path they are most familiar with, missing opportunities that may be better suited to their business. Sometimes, though, it’s a back-to-basics approach that can garner the most return.
A content marketing strategy is more important than ever before. Now that people can be targeted in digital channels with amazing accuracy, it makes financial sense to move budgets away from traditional media towards content marketing strategies that focus on generating leads, growing relationships and improving the bottom line. Dawn Melesko shares three tips to maximize your success with digital marketing.
If you’ve been trying to figure out how to tweak your mobile website to improve your rankings, Ian Naylor shares a few things that could be the problem—and some links to tools to help you diagnose.
Regardless of whether social signals are used as a ranking factor—when done right—social media can most definitely enhance your SEO efforts. How?Caitlin Burgess has shared three reasons why, as well as some tips to make your social content more SEO friendly.
In this useful and informative article, Matthew Woodward has talked about seven Google Penalty checker tools that will allow you to see exactly which update is to blame, and how you can future-proof yourself against future penalties.
Based on the Facebook advertising performance data from over 3,900 businesses over the course of a 90-day period, Chris Smith has identified three trends in top performing Facebook ads. Following these steps can help businesses get more bang for their buck.
Adopting a future-proof social media strategy–one that becomes your first line of defense–helps you overcome the uncomfortable truth that 50 percent of all businesses fail within their first five years. Rebekah Radice shares four ways you can sue social media to future proof your business right now.
Aja Frost has shared ten email templates that have 60% or higher open rates, 8% or higher click rates, and 30% or higher response rates.His source of inspiration is is in HubSpot Sales. The templates have been lightly edited so you can tweak them for your industry, market, product, and prospect.
Sherice Jacob and Zach Bulygo write, there are so many potential actions a customer can take that would trigger an email – how do you decide which ones are worth investing the time to create? They have shared their favorite examples from brands across a wide range of industries. In addition to the examples, you’ll also get invaluable tips on what makes them so appealing to the customer.
Jason Acidre writes, Long gone are the days of solely winning through submission-type link building tactics. Outreach is probably the most tedious component of our marketing discipline because the activity primarily intends to build relationships. He shares 22 link building easy-to-personalize outreach email templates.