Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
It is crucial for the participant to trust, be open & creative, and stay positive during the ideation sessions. However, it seems that most of the leaders struggle through this session that can increase your productivity. Therefore, to help people prepare for the session so that they can develop their best ideas, Caroline Forsey pens down this write up covering the easy techniques to make most of the ideation sessions.
Creativity and productivity are forever connected. An imbalance in one can adversely affect the other. But unlike productivity, it is almost impossible to scale or quantify creativity. Covering the various aspects of the creativity and productivity for content creation, Kelton Reid in his article talks about the solutions to re-calibrate the scale to measure these two important factors to help the creators come up with effective content.
Since the last two decades, search query has changed a lot. Rather than the keyword, the search engines today focus more on the user’s intent and are capable of understanding complex queries. In this changed scenario, your SEO strategy should also be modified accordingly to stay ahead of time and get the result. This article, written by Amine Rahal, gives you actionable onsite SEO tips that can help you increase organic traffic for the site.
Do you think content is just writing and posting on your website? Well, it’s not. In this article Navneet Kaushal talks about how vast content marketing is. Like any other areas of digital marketing, needs dedication and passion to learn.
Effective local SEO is the key for the local businesses to enhance their reach to the local audience and strengthen their web presence to let them capture the local market. Based on the findings of a survey done to reflect the state of local SEO, Miriam Ellis has written this article that covers the challenges local search marketers or businesses face, strategies that work for them, opportunities to look for and areas of improvement that should be considered in 2019 strategy.
Social Media Marketing
Facebook is very effective in generating emotional involvement from the target audience making it a great tool for successful social media marketing. But to rank your business content in the news feed, you must create posts that attract discussion, sharing or long comments. Julia Bramble in her article, suggests some really effective tricks to create attractive Facebook business pages.
Cross-platform social media campaigns can give you effective and impressive results. They lead to increased engagement opportunity with a larger audience and improve your credibility for driving sales. But there are certain things you need to keep in mind for the success of your multi-platform campaign. The article written by Dara will tell you the essentials of creating and running successful cross-platform campaigns across popular social media platforms.
A brand’s reputation is crucial in determining the destination of an email marketing campaign. The stronger reputation you have, higher are the chances of your mail reaching the right destination. So if you are wondering why your mails go unnoticed despite creating the best content, focus on your reputation first. Spencer Kollas in his article suggests you some effective ways to improve your brand reputation for better email deliverability.
Despite the fact that automated emails drive 60% higher open rates and 200% higher click-through rates as compared to the business-usual emails, still, the organizations are too slow to adopt email marketing automation. Thus, to motivate businesses to utilize the potential of automated emails, Dennis Shiao in his article suggests you some effective ways to use email marketing automation for better results.
When you build links on your website, you take a step ahead to get better ranks on the search engines and spread positive words about your business. However, there are various aspects which need to be taken care to build an effective link building strategy. From knowing the types of links you need to get to approaching people to link to your content, Garry Grant tells you what it takes to design an impactful link building campaign.