Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Checklists are a go-to content type that content marketers use to add a little extra value. It gives your reader a condensed version of your content, all action items, no filler. Readers tend to enjoy checklists, too—they perform well as a gated asset or as a stand-alone. The interactivity makes the checklist far more valuable for the reader, and justifies having the end report gated. It also introduces an element of discovery with clicking on each icon—which might lead to readers spending more time with the content.
Many people jump into content marketing because they were inspired by all the success stories and case studies they read. But while content marketing seems straightforward, actually measuring its success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts.
Search Engine Optimization
Local websites with a high ranking are getting the basics right. They are optimizing their pages correctly, getting reviews from their clients, building backlinks and creating content. If any business owner has a site that is not ranking highly, they just need to commit to address their failings and over time they will start to reap the rewards. The number of Google Reviews for example could be fixed by sending an email to your top 3 clients, whilst on critical page elements can be fixed very quickly.
Sites are reporting significant traffic shifts both up and down. Why do the forums matter? They are the first place you will likely see discussion about any algorithm updates. Naturally, someone is always grousing about his site’s performance, but when many begin to discuss the same topic and in larger numbers, the likelihood that an update actually happened increases.
If you are currently running a content marketing campaign and you are sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can you do about it? Get that post to rank well organically!
Interested in creating a more professional and engaging experience on your page? There’s a number of tactics you can use to create a more comprehensive Facebook presence for your business. You might think no one pays attention to your Facebook page’s business description, or that your category designation doesn’t matter, but that’s not the case. Providing pertinent business information on your Facebook page can help you come off as professional, authoritative, and trustworthy.
The former group has an incentive to tell you how great social media marketing is and the latter group has a negative bias toward communications technologies. Does the truth lie somewhere in the middle? Kind of. With proper planning and successful execution, social media marketing can be effective for practically any business.
Your business is getting traction. You have started to gather a critical mass of leads. Even better, you have a direct way to talk to them, via their inboxes, and they have opted in to your email list, so they do expect to hear from you. Once you have enough potential customers and their very real email addresses, it’s time to gather the right tools to make sure your digital conversations with them run smoothly and effectively.
In love and in marketing, you have to learn to admit when a relationship isn't working—especially when the email subscribers you are attempting to woo are hurting your performance numbers. Email is a great medium for connecting with leads and customers. But when your list becomes bloated with bad addresses and inactive subscribers, it's time to clean house.
If you could rank them by how many backlinks those articles have, you are left with foolproof solution for finding content ideas that attract links and comments. Fortunately, with the technology available today this is totally achievable in minutes and doesn’t require you to fork out for a virtual assistant to do all of the grunt work.