Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content marketing is the most cost-effective method for a company to reach out and engage its customers. Whether the business is small or a large one, you can make a great impact on your customers by using content marketing as your chosen strategy. Want to dive deeper? Read this article by Forbes Agency Council and gear up with these 12 amazing content marketing tips and trends.
If we could split marketing into two philosophies, one would entail the art of marketing while the other would involve the science of marketing. Read this insightful article by Joe Lazauskas where he has shown how both art and science are needed in content marketing. Besides, why it’s essential to incorporate both into content marketing.
What’s the secret to winning at SEO in 2020? As marketers plan their content marketing strategy for 2020, SEO is top-of-mind — or at least it should be! If you’re one of the 99- percenters who struggle to get to or stay on page one, read this blog post by Navneet Kaushal and help yourself outrank your competition with these latest tips and strategies.
Technology is advancing at an alarmingly fast pace. If you want to survive in the cut-throat competition, you have got to be armed with the latest information. Therefore, it’s vital to be aware of what the future of ‘search’ has in store. Want to be on Google’s good side and get higher rankings? Read this article by Adriaan Brits.
Is Dwell time a ranking factor for SEO? It seems like the digital marketing community started to rave about “dwell time”. Besides, there seem to be divided opinions about whether it is, indeed, essential for ranking or not. Have a look at the blog post by Kaitlyn Petro and help yourself find the truth.
Social Media Marketing
Have you ever wonder where you can find the uses of artificial intelligence? You see it every single day when you start to scroll around in social media. But how is that possible? If you are somebody who has no idea how this is happening, you are probably unaware of the intervention of AI — not convinced yet? Dive deep into the article by Elliott Smith and gear up with the benefits of AI for social media marketers and businesses.
Are you looking for new ways to engage with your customers? It’s no secret that social media has had a massive impact on how brands large & small connect with their audiences. Also, using a social media platform helps you build brand awareness, increase your customer base, and help you connect with your customers more. Read this blog post by Adam Torkildson and help yourself learn different aspects of social media marketing concerning small businesses.
So how do you build a thriving community through email marketing? Email marketing is one of the most pocket-friendly marketing channels. Also, it is a highly valuable medium for building a brand and driving business growth. Want to create your personal brand through email marketing now? Have a look at this amazing guide by Campaign Monitor and learn the right ways to reach your goal.
Have you ever sent an email to clients only to get no response? Did they even open it? Or open it just to delete it? Maybe you don’t even know where your campaigns are going wrong. If you want to get started with an email marketing in a great way, read this fantastic blog post by TechFunnel Contributors and boost your business to another level.
How to get high-quality backlinks in 2020? High-quality backlinks are one of the most relevant search ranking factors. Thus, if you want your website to gain visibility on search engine results pages, you must engage in a strategy to build high-quality backlinks for your website. Want to dive deeper? Read this article by Hatena and help yourself learn 21 free and powerful authority backlink sources.