Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing During a Crisis or World Event
During a crisis, content marketing is like a never-ending story. It starts a conversation with your customers and prospects to develop and manage your business needs. Content marketing works hand in hand with cross-channel marketing systems because as your prospects engage with your digital content, you’ll gain insight from their digital body language. Read this informative article by Michael McNichols to know the steps you can take to make content marketing work for you during a crisis.
How to Make the Case for Content Marketing in Uncertain Times
We live in a research-obsessed culture. And in times of uncertainty, the demand for reliable, helpful, valuable content is only going to increase. For savvy marketers, this means your content marketing strategy plans require several critical adjustments. Read this article by Joe Lazauskas to know how you can make a case for content marketing in uncertain Times.
Alt Text for SEO: How to Optimize Your Images
The alt tag of any image on your site should describe what’s on it. Screen readers for the blind and visually impaired will read out this text and therefore make your image accessible. It can also help you rank high in Google Images. So, when choosing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in the context of the content of the page. Read this informative article by Joshua Hardwick to know how you can use Alt Text SEO to optimize your images.
11 Ways Businesses Can Leverage SEO Amidst Coronavirus Crisis
The coronavirus outbreak is first and foremost in human tragedy, affecting thousands of businesses today. Though the global economy is also going through a phase of slowdown, people are spending a lot of time on the web. So, SEO fits well in this whole equation. It’s time to think out of the box to reach out to the target audience through SEO tactics and strategies. Read this informative article by Navneet Kaushal to know some steps which your businesses can leverage SEO amidst during coronavirus crisis.
SEO is a fast-paced and dynamic field. It can also sometimes be frustrating, mainly if you’re relying on outdated tactics that no longer work. Today, SEO is more complicated than ever, so you need to keep track of and understand –emerging trends, algorithmic changes, technological advancements and your audience etc. In this insightful article, Geoff Griffiths highlights some essential reasons you need to know about SEO.
Social Media Marketing
How to Use Social Media for Crisis Communications and Emergency Management
There are many ways to incorporate social media in your crisis planning exercises. One essential activity is to organize all of your social media contributors and other tiger team come together to plan messages and tactics for specific emergencies. For each of crises, begin to craft some of the generic social media messages that can be shared during the emergency. On the other hand, if your brand is in a tense position because of the crisis are running high, prepared your employees to turn to social to express themselves. Read this article by Paige Cooper to know some steps you can take to handle social media for crisis communications and emergency management.
How Coronavirus Might Affect Your Social Media Pages – and What to do About It
At this tough time, when a deadly virus affecting the entire country, your social media page will become a hub, so it’s crucial to utilize them wisely. Post regular updates about what’s going on and assure people that you’re working hard behind the scenes. Try to use social media management tools to keep track of your different accounts to see an increase in traffic on your page. Read this informative article on Social Media Explorer, which highlights some important metrics which can help you to evaluate the performance of your Social Media Pages.
Deliver Personalized Emails in Less Time with Dynamic Email Content
The dynamic email content is unique in that is based on the content you update, at the moment you open the email. By personalizing your email content you can increase opens, clicks, and sales. But the core advantage of dynamic content over sending segmented emails is that you can bypass the trouble of updating your email list based on the content. It can help you to create separate email templates for different configurations. In this article, Dave Stys explains how you can deliver personalized mails in less time with dynamic content.
The 4 Key Things You Need To Know About Email Marketing
When it comes to successful marketing strategies, did you know email marketing consistently ranks as one of the best tactics? Before you begin your email marketing campaign, the most important tactics are – Personalization, List Segmentation, Automated Campaigns, Testing and Optimization, and Responsive Design. It can be one of the very best ways to connect with your customers and potential customers to establish your brand identity even more firmly. Read this informative article by Ivan Widjaya to know more about the informative key things of Email Marketing.
How to Size Up Quality of Link Donor For Effective Link Building Campaign
Link building is one of the keys of success to websites being ranked at the top of search engines. Well, Building legitimate links today that have genuine value in search is such a hard job. You have to choose the right platform for link building to increase your productivity. So, before partnering up with any donor website, make sure it’s in tip-top shape. Then analyze the traffic dynamics and volume to see at what stage your website currently exists. Read this informative article by Julia Sytnikova to know how you can size up the quality of link donor for your effective link building campaign.