Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
According to Brian Sutter, it is really hard to hit a target when you don’t know what the target is. Brian has talked about 10 issues which one must look into to find the loop holes in his content marketing strategies. Read more.
Louisa Mcgrath writes, the more you know about how the mind works, the more you can make informed decisions. Go through the article to find some of the principles that one can make use of to give prospects a smooth experience through effective content marketing and move them more quickly through the sales funnel.
Courtney McGhee writes, whether you are in charge of the SEO internally for a company or for external clients, you need to demonstrate ongoing improvements to the program and, possibly, the return on investment. In this article, Courtney has discussed how to create impressive weekly SEO reports quickly and easily.
Chris Porteous says, not all content you create brings glory to your business. Unique, high-quality content blended with creativity supports SEO efforts.
According to Chris, if you write content based on important keywords, organize it for skimmers, include data to add credibility and complement it with relevant images, there is no reason why your audience wouldn’t love to read your content.
Laura Lippay says, the way you approach a new SEO client or project is critical to setting yourself up for success. According to Laura Lippay, getting to know the client or project intimately and proposing custom solutions shows that you took the time to get to know the details and can suggest an effective way forward. Read more.
Social Media Marketing
Brian Peters writes, as marketers and businesses, we’re constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy – often leaving what used to work in the past. In this article, Brian has covered some old marketing tips that still works wonder.
Ellan Dineen writes, it is important to research, analyze, schedule and optimize your social media posts in order to garner the best engagement with the online community. Ellan has discussed about some social media tools used by the experts that can help one take advantage of the countless resources awaiting their business online.
Kevin George writes, when the emails that the subscribers receive in their inbox cater to their needs and interests, it builds trust in them and improves customer relationship and experience. Kevin George has discussed about some great reasons for why marketers should personalize emails.
Reuben Yonatan says, marketers have to be careful when drafting emails to avoid having them be triggered as spam. According to Reuben, first impressions matter, so it’s best to make sure even a simple email isn’t being interpreted as spam. Read
In this article by Vince Nero, there are mentioned tips that will ultimately make you a better link builder. According to the article, if you use the scorecard, run through the negative signals and through the positive signals, that will hopefully help evaluate your site. Read more.