Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
CONTENT MARKETING
Skills Every Content Marketer Should Have
Content marketing consists of many different parts. Although you can get away with having a basic level of understanding. But in order to excel in the field, you have to develop your skills in all different parts of the process. Clayton Johnson states the most important skills to master to be the best content marketer.
7 Steps to Start Your First Content-Marketing Campaign
Jayson Demers states that with the right content marketing strategy, you can earn more traffic, build a better reputation and see compound growth in both areas over time without greatly increasing your budget. Moreover, he tells that anyone can enter the content-marketing game with no experience by following simple steps mentioned in the article.
SEO
Search Engine Optimization: On-Page vs. Off-Page
Adam Kovitz writes Search Engine Optimization (SEO) is a digital marketing strategy focused on growing visibility of your website in organic (non-paid) search engine results. There are many aspects to SEO, from the words on your page to the way other sites link to your website on the web. Here’s all about you need to know about on page and off page SEO.
SEO is in the spotlight once again for the year 2017. New technologies and an even more secretive Google makes for plenty of talking points. Lee Wilson states that the discussion for SEO has moved beyond long-tail keywords and mobile-friendliness and shares 10 effective tips for this year.
The 9 Best Keyword Research Tools to Find the Right Keywords for SEO
Lindsay Kolowich, in this article, tells that the key to successful SEO is concentrating on long-tail keywords as they are associated with more qualified traffic. She covers the nine best tools for performing keyword research for your website content.
SOCIAL MEDIA
18 Must-Try Social Media Tools For 2017 & Beyond
With platforms like Instagram, Facebook and Twitter becoming integral parts of most brands’ marketing strategy, the need for tools to help has increased as well. But all this makes it extremely difficult to decide which ones are worth investment. Dominique Jackson sheds light on some tools that can make your life easier.
4 Ways to Get People to (Genuinely) Like You on Social Media
One of Robert Cialdini’s famous six principles of persuasion states that people are more likely to buy from people they like. But the question is how do you get people to genuinely like you on social media. Kaylynn Chong shares four tactics that can work wonders for your social media goals.
EMAIL MARKETING
Getting Started with Automated Email Marketing
Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do but do successfully. This informative article tells how can you automate emails so that they can practically sell themselves.
How to Write Killer Emails That Actually Drive Results
Despite the rise of social media, forums, and mobile chat apps, email remains one of the most popular forms of communication in the world. Regardless of industry, size, or even the person’s position within the company, everyone uses them. Neil Patel talks about the nitty-gritty details of how to actually write emails so that they can drive results.
LINK BUILDING
5 Tactics to Earn Links Without Having to Directly Ask – Whiteboard Friday
Link building is the process of getting external pages to link to a page to your website. Being, one of the many tactics used in SEO (Search Engine Optimization) it is also the most difficult one. In this informative article, Rand Fishkin outlines five smart ways to earn links to your site without having to beg.
