Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
The new year has arrived and that means it is time to begin your content marketing efforts for 2018. Michele Linn has shared top lightbulb ideas of 2017 that will help you evolve your content marketing programs in 2018. Read on.
Recent studies show that “More than 60% of B2B marketers reported that their content marketing strategies are more effective than one year before”. This useful article by Contently shares 24 content marketing predictions that are expected to make a big impact in 2018.
As we step into the new year, SEO is becoming increasingly important as more businesses are aware they need it to get found online. Rand Fishkin has set up the essential checklist to address SEO in 2018. Read on.
Samo Sharfaldin writes “Landing Page is already a daily occurrence on the search results and should not be confused with the Squeeze page”. She has shared SEO tips and procedures for an optimized landing page. Read to know more.
SEO is one aspect of digital technology that’s constantly changing. There are a number of SEO trends to expect in 2018. Navneet Kaushal has shared SEO trends that will help you set your priorities right for 2018. This one is a must read.
Whether a brand is posting self- promotional content or ignoring their target audience, any of the social media mishaps could cost you in terms of brand image and customer base. Keith A. Quesenberry has shared common mistakes that marketers make with social media and how to avoid them.
As we head into 2018, it’s time to audit your social media marketing campaign. Jayson DeMers has shared a complete guide on how to audit your social media marketing campaign. This one is a must read.
No matter what kind of email you are sending, you want to make sure it does not get flagged for spam and actually gets the reader to click through to your site. In this useful article, Jessica Stillman has complied nine questions to ask yourself before sending marketing email.
Steve Mayall writes “ Facebook bots don’t have to be complicated, you could set up your first bot in minutes to start increasing subscribers and building your audience. He has shared three killer ways to use Facebook Messenger bots to boost your subscribers and build your email list.
If you’re new to link building and want to develop a more in-depth understanding, check out this informative article by Duct Tape Marketing on link building. In this article, you will get to know eight ways to start your local business with link building.