Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing:
Slow Your Content Marketing Down
This is an informative article by Sarah Greesonbach. She writes, innovators are joining the slow content marketing movement. “Much as the slow food movement argues less-but-better food will deliver improved health results, the slow content marketing movement insists less-but-better content will deliver improved marketing results.”
7 CONTENT MARKETING STRATEGIES YOU NEED TO DUMP TODAY
Stevan Mcgrath writes about seven content marketing strategies that marketers should dump now. He further writes, “we’ve decided to fill that particular gap by providing a detailed article about common mistakes you need to avoid to ensure your content marketing strategies are not only effective, but also free of any particular mistakes that could cause problems with the efficiency of your efforts.”
SEO:
7 Tips to Better Voice Search Optimization
Kaya Ismail says voice searches are becoming popular and it’s time to start optimizing content to be ranked by smart assistants and consumed by end users. He shared seven tips to better voice optimization, focusing on informational search, which traditionally has been carried out on popular search engines like Google, Bing and Yahoo.
How to Diagnose SEO Traffic Drops: 11 Questions to Answer
At one or the other point of time all in house and consultant SEO’s are asked to analyze the organic traffic drop. He shares eleven questions that need to be answered before sounding the alarm. Ensure that the drop you are seeing is real. Read on.
How to Optimize Content for the Google Featured Snippet Box
ln another informative article Navneet Kaushal talks about optimizing content for Google featured Snippet Box. Google Featured Snippets have an amazing reach, more and more snippets are coming forth than even before in SERPs. Read on to know how to optimize for these.
Social Media:
Why You Need to Stop Worrying About Facebook ‘Likes’ in 2018
Scott Oldford writes, engagement is the worst to judge the success of content. He says, “The more sophisticated your audience, the less engagement you will get from your content marketing.”However, this may not apply if you are targeting insecure, vulnerable and naive people.
A Simple 6-Step Framework for Running Social Media Experiments (with 87 Ideas Included)
Alfred Lua says, “one thing we haven’t done well is to explain the how: how to run social media experiments.”In this article he has shared six simple steps of running social media experiments, along with 87 ideas, which you can start testing immediately.
Email Marketing:
If You Want to Actually Get a Response to Your Email Pitch, Here’s What You Need to Do
Simonetta Lein writes, Successfully pitching with results may be difficult for most, but doing it right opens doors of opportunities. She hares five tips that will help you close important leads through email marketing, judging from her own experiences.
18 Hacks For Improving Your Email Subject Lines
In this article Rob Steffens writes, “When it comes to a successful email marketing campaign, good subject lines can make all the difference. ”Now the question is, how to make the most of subject lines and position your email to reach your goals. He shares eighteen subject line hacks to out into action.
Link Building:
The 80/20 of White Hat Link Building [5 Simple Tactics That Work]
Hunter Branch shares five tactics that get high quality links time and time again. He says, white hat link building doesn’t have to be complicated, a few tactics can get the job done. A checklist is vital to determine websites you should add to your prospect list.
