Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Questions about content marketing ROI are probably the ones you will hear most from marketers who are struggling to build their own business case internally. Building the business case is often a tricky proposition. You can’t point to the advertising guy and make it all about him. It is also important to remember that everyone inside the business creates content. And creators love their content like a mama loves her baby. Although the content may stink, you can’t call anyone’s baby ugly.
Smart publishers understand that the customer experience reigns supreme. There is much you can learn from experts who are turning away from banner ads. Creating a positive experience for your readers is the most important thing you can do. When you put your own monetization needs above your readers, you risk driving them away. Content Marketing, when done well, adds value to the reader's experience.
Search Engine Optimization
You’ve written about site-speed in the past, and there’s no doubt of its importance. Google itself spends an awful lot of time checking whether or not your site is keeping up with your competitors. If you are slower, then your place in the search results will suffer. If you have text within an image, get rid of it and use an actual font instead, and use vector graphics or CSS for things like logos or shading on the page.
The fundamentals of SEO are the same for all websites. But the devil is in the details – when dealing with e-commerce website optimization, you have to employ very specific techniques, depending on your circumstances. The competition is tough and doing your best is not always good enough. In order to be great, you have to be number one. One great way to find keyword groups and ideas that will fly under the radar for many SEOs is by paying attention to online communities in a niche.
In this expert-written guide you’ll learn everything you need to know about optimizing your ecommerce site, from keyword research to technical SEO to link building. As you can see, it’s almost impossible for ecommerce businesses to thrive today without search engine optimization. Unfortunately, ecommerce SEO is more challenging, complex and competitive than ever.
Creating a video doesn’t have to cost you hundreds of thousands of dollars in high-end production tactics like live actors or 3-D renderings. You can then aggregate memorable content and repurpose it into broadcast-worthy video spots. To incorporate this strategy in your own marketing, encourage your audience to tell their own stories on social channels like YouTube and Facebook using your campaign hashtag.
Marketers know that social media is one of the most efficient and cost-effective ways to market their wares and bolster their brands. However, the effects of social media are often hard to quantify, and marketers can have a hard time explaining exactly what they have achieved using digital channels. Unfortunately, often no direct link exists between a quality social media marketing campaign and improved sales and revenue. But that does not mean that an important (albeit indirect) link doesn't exist.
Email continues to be considered the most effective marketing tactic. The good news is that there’s always a solution to these email marketing challenges. Let’s take a closer look at the biggest issues plaguing marketers and the solutions for each. The best way to overcome the issue of earning new subscribers is to clearly state the benefits to your customers. Having a clear value proposition will help in answering the key concerns people have before hitting that opt-in button.
Email marketing predates social media by about 25 years, and, in a business easily seduced by the new, email marketing seems to have lost its glamour. Indeed, there is a misperception that it doesn’t work anymore. People think it is too old. It’s tired. It’s not social enough. Email marketing might actually be one of the most effective tools out there. And it seems to be becoming even more effective in an increasingly mobile society.
In order to get noticed, you need to do something that stands out from what everyone else is doing. Something that breaks through the constant barrage of roundup posts and infographics and offers something people are anxious to link to. There are tons of easy traffic opportunities popping up in the music/events space all the time, but to capture that traffic, you have to compete with thousands of dedicated music publications.