Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
According to Michelle Park Lazette, Broadening the perspective of one’s content with industry context can lend his experts’ words more credibility and expand the audience for his content. She writes that no matter where one uncover ideas, they need to be run through her chicken test. Read more.
Content Marketing Tools Every Entrepreneur and Marketer Should Know
Eva Webster writes, content marketing is one of the most important ways to reach new audiences and potential customers. According to her, there are tools that can help streamline marketing efforts. One can quickly find the right keyword or topic for a blog post so as not to end up writing about a topic that makes it difficult to rank on Google.
Gabriel Shaoolian writes, since many companies continue fighting to rank No. 1 for the same keywords, the odds of ranking and driving enough traffic dwindle. Gabriel has discussed ways like guest blogging, investing in social media, Utilizing email marketing and more that can fall in brands’ best interest to increase site traffic. Read more.
Gordon Donnelly says that there is a lot of SEO audit methodology out there but it can be difficult for businesses to know where to begin with. Read the article written by Gordon Donnelly to get the deeper knowledge of 10 core elements to a successful SEO audit.
It is difficult for businesses to choose from among the diverse SEO tools and platforms and it’s tough to even know where to start from. Nicolas Finet has answered all these queries by discussing the list of the top SEO tools for businesses in 2018. Read more.
Social Media Marketing
Alfred Lua discusses the need to schedule tweets, how to schedule them, and what one needs to know while scheduling them. According to Alfred, as the Twitter timeline is mostly reverse-chronological, publishing tweets at the right times is key to reaching your audience while they are online.
Tim Hughes writes, one of the problems with social media is that there are too many people offering the wrong advice just because they can. Tim discusses myths related to social media marketing that people usually fall for and thus fail miserably. Read the article to know what should be done and what should not be done while marketing on social media.
Darren Rowse writes, Bloggers may need to adjust the frequency of their mail to their audience depending on the type of email newsletter list they have. Rowse has discussed about what one should include in the email newsletter for better response. Read the article to know more.
Geoffrey James says that email marketing can generate new business but only if it’s done correctly. He has discussed the key metrics of email marketing.
Go through the article to get to know about the five most important elements to win new customers through email marketing.
Navneet Kaushal discusses about the best link building tools that should be used to run the campaigns efficiently. He says that having large amounts of data from different sources will make one’s campaign more accurate but such a sophistication is required only for large, complex and expensive campaigns. Read more.