Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them and we are sure you will love going through them.
Small businesses have traditionally focused written content as a part of any content marketing strategy. However, social platforms like Facebook are applying pressure on businesses to create video instead of textual content. In this article, Christian Zilles explains why live video should be an integral part of your content marketing strategy.
There has been an old debate whether content marketing is as effective as it was. Elise Dopson explains that content is not just a useful tool for branding and acquisition, but also due to maturity of new channels it can be more effective than it was earlier. The article highlights some interesting facts and figures that every content marketer needs to be aware of.
25 of the Best SEO Audit Tools to Improve Your Search Rankings!
Performing an SEO audit is essential. But to perform such an audit with perfection, one needs to have a clear perception of the most effective SEO tools. In this article, Navneet Kaushal highlights some of the best SEO audit tools to enhance your website’s rankings.
If you have different URLs for mobile and desktop, doing SEO for your site will require extra effort. Because of Google’s mobile-first index that ranks desktop and mobile sites based on signals from your site-implementation of special annotation metadata and redirects is essential. In this article, Jill Kocher Brown offers some useful tips when URLs differ for mobile and desktop.
We live in an age of information overload. Therefore, it is often difficult to differentiate with good and bad content. In this article, Adrian Cojocariu explains in detail the steps which you need to follow to avoid a Google Thin Content penalty.
Social Media Marketing
Due to the presence of more than 3.2 billion users on social media, there is no surprise that B2B marketers are putting in a lot of efforts on social media. As there are high chances of your customers being on social media, it is essential to engage them on different social media platforms. Kaya Ismail highlights some of the major reasons why your social media marketing strategy can fail miserably.
Do you have an avid interest in lower expenditures, better SEO rankings, higher revenue, and better brand recognition? Influencers are held in high esteem across different social media platforms. Therefore, they are great assets for any business. Jason Hennessy explains some of the major reasons why utilize influencers in marketing strategies.
The life and death of emails revolve around their calls to actions(CTA)s. An effective email marketing call to action plays a major role to boost sales. CTAs have undergone changes over the years. So being aware of existing trends is a major way to ensure that your email marketing works. Brian Morris clearly explains the tips which you need to adopt for creating CTAs.
Email: If you are associated with an email marketing company, you are likely to know that you need to send too many of them. As a consumer, you know that your inboxes are filled sales and marketing pitches from many firms. By going through this article by Olivia Hatcher, you can get an idea of the steps you need to take to make your emails noticeable.
Are you facing challenges in getting a good ranking on Google? Finding it tough to draw attention even after toiling? If your backlinks aren’t indexed, you may find it tough to gain relevance in search engines even if you devote ample amount of time on research, outreach and content development. This article from Devrix highlights some of the major reasons why your backlinks aren’t being indexed.