Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Too many companies keep their marketing and sales separated into two teams. They don’t connect with each other nor do they have access to each other’s data. This silo mentality results in a huge lost opportunity for these businesses — upwards of 10% or more revenue annually, according to IDC as compiled by HubSpot.
What is the secret to making a content marketing productivity checklist work? The four very simple things in brief are: mind has to be clear, get inspired, create the daily content marketing checklist and use a timer for the same.
Search Engine Optimization
It is the season to recap the year and start making predictions about what is to come as we prepare to ring in 2017. Search engine optimization (SEO) is one of the most dynamic fields out there, and ranking factors are rarely the same day to day and never mind year to year! The trick is staying ahead of the curve and optimizing your website for what’s to come, not where we have been. The proactive approach will result in a superior user experience for your visitors and shield you against penalties from the major search engines as the algorithms are tweaked to stamp out devious tactics and spammy content.
Every minute — no, second — Google’s algorithm requires sites to essentially battle it for top search rankings. The visual of two websites that could both rank for a user’s query, essentially running toward the finish line of top results is great. But what happens if there’s a tie? Do the sites battle it out in a “sudden death” round?
The search engine listings are like online battlefields. If one is in a lucrative niche, then they will no doubt be slogging it out against several competitors for the top spots in Google. And ranking for the right keywords can open the floodgates to huge search traffic and revenue.
If one is looking for effective ways to streamline your social media marketing tasks, read below. What are IFTTT applets? Applets allows one to automate social media posting tasks so they can spend more time engaging with the audience. In this article, one will discover how to automate a variety of social media tasks with IFTTT applets.
Since all know that social media is an effective marketing platform, but to position oneself ahead of the social media marketing pack – and stay there – they need to utilize tools that make them more efficient, while also helping to get their message out to the target audience.
Only 15% of Americans say the emails they receive from marketers are frequently or always useful, according to recent research from Fluent. The report was based on data from a survey of 1,900 consumers age 18 and older who live in the United States. Some 7% of respondents say the marketing emails they receive are always useful, and 8% say they are frequently useful.
The holiday season is generally the busiest time of year for most businesses, and email marketing is responsible for a large portion of online holiday sales. With this busy season looming around the corner, one would want to make sure their customers and subscribers aware of any annual sales they have going on, so they can get ready to do their shopping. Whether looking to drive your online sales, boost the in-store traffic, or get more website visitors, email marketing can get the job done.
In a nutshell, the point of link building is to accumulate followed (note: followed) links back to the website. There’s more to it than that. Obviously. So, let’s delve a little deeper. Followed links (the ones without Google’s “nofollow” html tag) pointing back to the website are considered one of Google’s top 3 ranking factors. While not the be all and end all, they're the reason link building is important.