Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
David Meltzer writes “Short-form videos give you more freedom to produce hard-hitting, relatable videos that get to the point, without the overhead of creating more in-depth content.” He has shed light on the reasons why short-form video needs to be a part of your content strategy.
If you’re searching for ways to encourage impatient readers to engage with your content, check out this informative article by Claire Wilson. She has shared 12 tips to help you win over impatient readers. This one is a must read.
Having a well-defined and targeted SEO strategy is the most important factor in driving traffic to your website. Recent studies show that 80% of a website’s traffic begins with a search query. Smart Insights has shared few strategies that you can use to integrate and piggyback off your SEO efforts.
There are several SEO strategies that used to be popular but have fallen out of fashion when taken to the extreme. Read this useful article by Nikki Gilliland where she has shared five tips for an evergreen SEO strategy. Read to know more.
An SEO audit will evaluate what’s working on your current website, what’s falling short and how you can improve your site to rank higher. Randy Milanovic has compiled a list of the signs that indicate that your website needs an SEO Audit.
Lindsay Bartels writes “When you set aside time to research what hashtags are the most popular with your customer personas, you’re better able to target users who reflect your ideal audience.” She has shared 7 hashtag tools for researching and reporting on Twitter hashtags.
Effective social media crisis management starts long before an actual crisis, with the creation of a crisis management plan. Find out everything you need to know about managing a social media crisis in this useful article by Dan Shewan.
Email marketing is one of the most effective online marketing way to convert prospects, as well as existing customers, into sales and revenue. John Nemo has shared 1 simple way to instantly improve your email marketing. Read on.
A recent study states that around 54% of emails are now viewed on mobiles. This demands for easy-to-navigate interfaces & minimalist email design. Kevin George has shared 7 inspiring minimalistic email designs to spice up your email campaign.
Building links for local businesses often requires a different strategy from traditional link building. Fernando Angulo has shared 5 local link-building tactics to try in 2018 to create an activity workflow and make local link-building a nice daily, weekly or monthly habit.