Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. Unfortunately, making sense of all the available options can make your head spin. A bad choice can completely undermine your efforts to meet (or possibly exceed) your marketing goals.
Content marketing is a beautiful thing, a great way to build an audience and grow your business. That’s if your content is actually getting found by the folks who might buy your product or service. Most of us would love to have more people reading, listening to, and watching our content.
Search Engine Optimization
Today, SEO’s role is greatly diminished, but it still matters—understanding how SEO works today will still give you an upper hand. Google’s search has become so sophisticated that it can decipher the meaning behind your words and behind the questions your customers might type into its search bar.
Business owners are always watching their bottom line, searching for ways to cut costs, and re-evaluating expenses at the end of the fiscal year. They’re often tempted to cut digital marketing services such as SEO, seeing that price tag as an extra expense or something that can be handled in house.
If you want to see the best SEO tools in one place, then you’ll LOVE this guide. Here are tested and reviewed 153 of the top SEO tools online. And you can filter through the list to find the best tools for you. Check it out.
Social media is not just about sharing text updates, links, and photo memes. Video continues to become increasingly more popular, as evidenced by the fast rise in live streaming platforms like Periscope and Blab. If you are interested in incorporating video into your social media strategy, here are the ways to do it and why you should try each.
Are you struggling to create social media engagement? Do you want tips to improve your posts? To get more social media engagement, you need to tailor your content to appeal to your audience on an emotional level. In this article you’ll discover five psychology tips to improve engagement on your social media posts.
In the noisy, crowded jungle of modern marketing, dynamic content is the ultra-adaptive chameleon: It changes itself based on demographics or preferences of your subscribers. Dynamic content can be tricky to spot, because when done right, the recipient just thinks your brand is really good at personalizing content.
Email marketers have 3 seconds to capture attention. Emails are a lot like Youtube ads, if you don’t get attention within a few seconds the audience will hit skip. Email marketing is even harder than video ads. With email you only get a handful of words. Auditory and visual elements are luxuries email marketers don’t have.
You don’t need to brainstorm new way to get your brand name out there. If you know even just a bit of SEO, you have the game ‘cheat sheets’ at your feet– simply turn link building for SEO into branding techniques. Or combine the two.