The American choice of celebrities underwent quite some change in the year 2011, as pop star Justin Beiber took the number one place among the most searched people. Bing has released a list of the top searches in 2011, and is a reflection of the collective interest of Americans in the year.

As compared to the 2010 edition, there have been some major changes.

The Most Searched People in 2011:
This position was held by Kim Kardashian in 2010 and now Justin Bieber has pushed her to number two and occupied the top position himself. The list of the top 10 most searched people in 2011 is:

  1. Justin Beiber
  2. Kim Kardashian
  3. Jennifer Aniston
  4. Lindsay Lohan
  5. Jennifer Lopez
  6. Britney Spears
  7. Katy Perry
  8. Megan Fox
  9. Lady Gaga
  10. Miley Cyrus

Kim and Justin

According to Bing, “Six out of the top ten most searched people on Bing in 2010 fell out of the top ten in 2011, including Sandra Bullock, Jesse James, Michael Jackson, Tiger Woods, Barack Obama and Kate Gosselin. New to the top ten most searched people on Bing in 2011 include Katy Perry, Jennifer Lopez, Lindsay Lohan, Britney Spears, Megan Fox, and Miley Cyrus. Unfortunate news for Barack Obama heading into an election year, the President fell from #5 in 2010 to #49 in 2011.”

The most viral video in 2011 was Rebecca Black's “Friday” video:

The Most Searched Sports Celebrities in 2011:

  • Maria Sharapova
  • Tiger Woods
  • Serena Williams
  • Brett Favre
  • Caroline Wozniacki
  • Kobe Bryant
  • Lebron James
  • Lamar Odom
  • Hope Solo
  • Carmelo Anthony

The Most Searched Musicians in 2011:
As compared to the previous year, the searches of musicians showed several new names in the list like Nicki Minaj.

  • Justin Bieber
  • Katy Perry
  • Jennifer Lopez
  • Britney Spears
  • Lady Gaga
  • Selena Gomez
  • Nicki Minaj
  • Rihanna
  • Beyonce
  • Taylor Swift

The Most Searched Destinations and Consumer Electronics in 2011:
According to Bing, gadgets really caught the Americans' fancy in 2011, “Xbox was the most searched consumer electronics product of the year on Bing, beating out Playstation and Wii as the favorite games console of the year. Interestingly enough, one of the most searched consumer electronics of the year doesn't even exist yet! Speculations about the iPhone 5 came in as the fourth most searched consumer electronic device.” The list of the most searched gadgets is:

  1. Xbox
  2. Kindle
  3. Playstation
  4. iPhone 5
  5. iPad
  6. Wii
  7. iPad 2
  8. Nook
  9. Windows Phone 7
  10. Macbook Pro

Among places, Las Vegas came out as the most searched destination in the world. While Singapore and Paris came on top in Asia and Europe.

The Most Searched News and Happenings in 2011:
Americans seemed obsessed with natural disasters and deaths in the year 2011. This is evident from the list:

  1. Casey Anthony trial
  2. Osama bin Laden death
  3. Hurricane Irene
  4. Japan Earthquake/Tsunami
  5. Amy Winehouse death
  6. Joplin tornado
  7. Michael Jackson trial/Conrad Murray
  8. 9/11 10 year anniversary
  9. Republican Candidates – Herman Cain, Rick Perry
  10. Haiti anniversary

The most searched celebrity event was the Royal Wedding. As Bing is quoted, “While the royal wedding was by far the most searched celebrity event of 2011, Prince William didn’t even make the top 100 list, while his beaming bride, Kate Middleton, came in as the number 12 most searched person. And the female focus extended through the Middleton family, as Kate’s sister and maid of honor, Pippa, ranked at number 21.

The top searches of 2011 include:

  1. The Most Searched Movies-Mission Impossible: Ghost Protocol
  2. The Most Searched Morning Show-Today Show
  3. The Most Searched Daytime Talk Shows- Wendy Williams
  4. The Most Searched Late Night Shows -Chelsea Handler
  5. The Most Searched Reality TV Shows- American Idol
  6. The Most Searched Regular TV Shows- American Ido

Looks like the year 2011 was spent obssessing with events and celebrities, with not many attempts made to know “how to get quality education and become a better person”! What did you search for most in 2011, apart from – “Panda Update 2011” or “SEO Tips”!


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.