Every year, the method of doing SEO is becoming more polished, forcing companies to use a mix of strategies and new technology to acquire top SERP rankings. Recent developments like artificial intelligence, visual search, and semantic search have changed the way people search and access content on the internet. Voice search is emerging as a new norm with advancements in voice search technology and growth of personal assistants like Amazon Alexa and Apple Siri.
Statistics show that 50% of all searches will be voice searches by 2020, making it essential for companies to optimize their websites. Studies show that 58% of consumers made use of voice search to look for local business information in 2018. From March 2018, Google started migrating websites which follow best practices for mobile-first indexing. Google’s preference for mobile-friendly sites will continue this year. The Digital Marketing Philippines infographic shares interesting trends which you need to follow in 2019.