KPIs are important to any business, no matter what industry you be operating in. If you are involved in digital marketing, then you are likely to know that finding the correct frequency for monitoring your SEO KPIs is essential. But to ensure that your campaign is on the right track, you need to know the exact SEO KPIs which you need to keep a track of. Organic sessions are one of these. Organic sessions refer to the number of visitors who come across your website through a search engine.
In case you are optimizing your website, organic visitors must feature in your list of priorities. All SEO activities that you are doing is to draw people to your site naturally. Therefore, you need to find out whether the total number of visitors is going up or down, the exact time period which is the peak time and whether traffic is responding to your SEO activities. The GrowTraffic infographic vividly describes the top SEO KPIs which you should monitor.