Generating great content ideas may take up some time. If you get stuck trying to come up with a really good concept for a piece of content or want to save your content from failing, invest in the ideation stage! Content ideation is the process which will assist you in finding relevant topics for content creation and deciding which ones would really resonate with your brand’s target audience.
Google Analytics can provide a wealth of data in your content ideation process. Check out this informative infographic shared by Digital Marketing Philippines and learn the distinctive ways to use Google Analytics tool to gather potential topics for your content marketing.