Here we are again with our weekly Digital Marketing updates.
What’s in for you this week
Google’s Structured Data Testing Tool for Testing Rich Results is About to Go Away
Google Says Spam Reports Will Not Warrant Manual Action Sites
You May Get More Traffic to Your Site Thanks to This New Feature from Google Image Search
Google Adds Three More Features to Its Ad Overview Page
New Google Manager Account Will Help You Manage All Your Ads in One Place
Instagram Shops Will Soon Become a Reality
Enjoy getting up to date with what’s happening in our industry.
#seo: Google’s Structured Data Testing Tool for Testing Rich Results is About to Go Away
SEO today is more than having blue links appearing on the first page of Google. The ability to include rich results such as images, carousels, and other non-textual elements as part of search results has made search more competitive.
To help businesses test their rich results, Google launched the Structured Data Testing tool in 2015. In 2017, Google launched the Rich Results Test as an upgrade. The Structured Data Testing tool has still continued to be used by many businesses but its time is almost up now.
Google has now eliminated the beta label from the Rich Results Test tool enabling it to support all Google search rich result features. The Structural Data Testing tool will, therefore, be phasing out soon. Google is now encouraging those who are still using the old data testing tool to make a shift and enjoy the benefits of the new upgrades.
#seo: Google Says Spam Reports Will Not Warrant Manual Action Sites
According to Google’s recent statement, spam reports will not result in manual action, where one of its employees personally reviews and penalizes your site. The company has stated that it will use such reports to improve its search algorithms.
In its previous webmaster guidelines, Google had explicitly mentioned that manual actions are part of how it deals with spam reports. Google’s new Google Webmaster guidelines, however, omit any mention of manual action.
#seo: You May Get More Traffic to Your Site Thanks to This New Feature from Google Image Search
When a user searches an image on Google images, they will now be able to see quick facts about the images. Google has now included knowledge panel details under its image preview window. When a user opens these panels, they will see more details about the image.
The extra information to appear will include things related to the image like people and places. The richness of this feature increases the ways in which people can come across your website. Want to know how this works?
#digitalmarketing: Google Adds Three More Features to Its Ad Overview Page
Google Ads are a big deal right now as many businesses try to get a share of the increasing online market. Thanks to the additional features on Google Ads, you can now do more.
First, you will view your Ad optimization score. The highest score of 100% means that your website can perform at its full potential. Secondly, for lower scores, you will get recommendations to optimize each campaign. Thirdly, you will be able to create a new campaign from the same page.
#digitalmarketing: New Google Manager Account Will Help You Manage All Your Ads in One Place
You can now get an overview of all your ads in one place with new Google’s manager accounts. Google has also changed how you move around your Google Ads mobile app, making it easier for you to switch between your accounts, campaigns, and ad groups.
There is now so much more you can do with manager accounts.
#instagramshops: Instagram Shops to Become a Reality Soon
In mid-May, Facebook introduced Facebook shops; a platform where businesses could showcase their products directly on Facebook and users could also be able to buy products directly from the platform. The company then said that Instagram shops were also on the pipeline.
True to its word, Instagram announced three days go that they are testing the Instagram shop tab which will replace its Activity tab. The tab will enable Instagram users to shop directly from their favorite brands with just one tap. Even so, the Activity tab will not entirely be a thing of the past. Want to see how this will work?