Here we are again with our weekly Digital Marketing updates.
What’s in for you this week:
Twitter’s new Feature Now Lets You Record Voice Tweets
You Will Now Know How Your Ads are Doing Directly on Search Results
Google Increases Its Ad Grants for Non-Profits to $1 billion to Offer Support During COVID-19
Get Detailed Reports On the Performance of Your Recipes Using Google’s New Data on Search Console
Google Repeats that ALL Links in Guest Posts Must Be Nofollow
Enjoy getting up to date with what’s happening in our industry.
#socialmedia: Twitter’s new Feature Now Let’s You Record Voice Tweets
If Twitter is your favorite social media platform, you know that there is one limitation to it—you can only keep your tweets within 280 characters.
Sometimes writing something down, sharing a GIF or even a video; doesn’t nearly express our true emotion as much as speaking it out would.
Well, Twitter’s new voice recording feature is here to deal with all these past limitations. You can now talk as much as you want at intervals of 140 seconds. When you are done, you just have to share tweet your voice tweet like you would any other tweet!
Want to know how to use this feature?
#digitalmarketing: You Will Now Know How Your Ads are Doing Directly on Search Results
Google has been working to make user experience on its platform as seamless as possible. With the planned developments, you will soon begin to see the details of how your ads are doing.
All you need to do is to log into the Google account that manages your ads and search for ‘my ads’ or ‘google ads.’
You will then be able to details such as whether your ad is active, and its performance in the last 7 days. These include clicks, impressions, and much more.
What other data will you see with this new feature?
#COVID-19: Google Increases Its Ad Grants for Non-Profits to $1 billion to Offer Support During COVID-19
Now more than ever, if you run a non-profit, you need more financing to deal with the COVID-19 pandemic.
Good news: If you have non-profit handling critical issues like response and recovery to ease the COVID-19 situation at this time; you could get $1 billion worth of Google Ad grants.
These grants will win you in-kind advertising on Google Ads. Imagine how much you can benefit from that—more volunteers or even access to donors.
Even better, the eligibility requirements are completely attainable.
Learn about these grants and more that Google is doing to help businesses survive during this period.
#seo: Get Detailed Reports On The Performance of Your Recipes Using Google’s New Data on Search Console
Are you a site owner using recipe-structured data?
With Google’s new data on its Search Console Performance Report, you will now be able to have more information concerning the performance of your recipes.
You can now see the total clicks and impressions on your recipe. You available metrics are average position and click through rate. To get an even clearer picture, you will also be able to segment the data by queries, geography, and device.
If your recipe has not been appearing as a rich, this is your chance to monitor the data using this new feature and make changes.
#seo: Google Repeats that ALL Links in Guest Posts Must Be Nofollow
Google has never been a fan of having Dofollow links in guest posts and the company has once again made that very clear. In 2017, Google’s John Mueller stated that all links in guest posts—whether paid for or not must be nofollow. Yes, even on those on the author bio!
A few days ago, Mueller repeated the same statement again: Nofollow links in guest blogs.
What now? Web owners are divided.
Some support the move, saying that lots of underserving content is finding its way on the SERPS. Article writers should focus on adding value to the user rather than beating the SERPS.
On the other hand, many people who guest blog for the links are not happy.
Is the significance of guest posting starting to dim? Is Google trying to penalize Dofollow guest posts?