Here we are again with our weekly Digital Marketing updates.
What’s in for you this week?
#digitalmarketing
Google Deadline For Mobile-First Indexing Now March 2021
Google Search Console Includes Share Report Feature
Google Sending Notifications of Google My Business Listing Suspensions
Bing published WordPress Plugin to Submit Content Immediately to Bing’s Search Index
Google Search Console Update: Analyze Traffic From News Tab
Google offering ‘upgraded’ GMB profile of Google Guaranteed badge for $50 month
#ppc
Google Ads Editor v1.4 Incorporates Recommendations, Local Campaigns & More
Google Includes Visual Options for Shoppers and Brands
Buy on Google Becomes Commission Free, Checkout To Be Enabled Via PayPal And Shopify
#socialmedia
Facebook Brings Small Business Fundraisers To Instagram
Facebook Enables 50-Person Live Streams With Messenger Rooms
Enjoy getting up to date with what’s happening in our industry
#ppc: Google Ads Editor v1.4 Incorporates Recommendations, Local Campaigns & More
Google has released the latest version of 1.4 of Google Ads Editor. This version comes within a few months after version 1.3 was released. In the new version, you can edit combined audiences, which is a type of audience targeting. Though you won’t be able to create combined audiences in Editor, you can either assign or remove them from campaigns and ad groups. You can also location groups to your campaigns in the Editor. Editing of video ad sequence campaigns is now available. You can modify campaign settings, as well as existing ad groups and ads. Editing of video ad sequence campaigns is entirely possible.
#ppc: Google Includes Visual Options for Shoppers and Brands
Since online shopping persists as a norming during COVID-19, Google has embraced the reality in many ways. Google announced last week some new additions-Image Extensions, enhancements, to their Smart Shopping campaigns, some upgrades to visuals in-display ads. This might seem like daily housekeeping and updates for a platform; they are interesting, indicators of how Google is moving to other platforms.
#ppc: Buy on Google Becomes Commission Free, Checkout To Be Enabled Via PayPal And Shopify
In the early part of this year, Google opened up the Google Shopping tab in its search results to free product listings. Now, you will have commission-free access to Buy on Google, the firm’s checkout from product listings. Google will also integrate with third-parties to make it simpler for merchants to streamline order management and payments. The company has made both Google Shopping and Buy on Google checkout-free for retailers will make it more accessible to sellers as compared to marketplaces.
#digitalmarketing: Google Deadline For Mobile-First Indexing Now March 2021
Google has decided to extend the deadline for mobile-first indexing. The previous deadline was September 2020, but following the outbreak of COVID-19, Google has stated that they might extend this deadline back to offer site owners more time for preparing during this period. In June, Google decided to extend the deadline to March 2021. Google has stated that it is aware that it realizes ‘’that in these uncertain times, it’s not always easy to focus on work as otherwise. ‘’ Therefore, Google has ‘’ decided to extend the timeframe to the end of March 2021.’’
#digitalmarketing: Google Search Console Includes Share Report Feature
Google Search Console now has a new button to let you share a report with someone else via a secure link. This share button is located close to the export button on many of the reports. This is not something, you can see this when you drill into specific issues in the coverage issues, and you want to share a particular issue. Once you click on it, you are offering this dialog that gives you an URL you can share with others for accessing the report.
#digitalmarketing: Google Sending Notifications of Google My Business Listing Suspensions
Google has started sending notifications of Google My Business listing suspensions. Many site owners have reported that they received an email about a client’s listing marked as a duplicate. Listing can be marked as a duplicate is not an important question, but the email notification. These notifications via email are handy, and Google is now sending them for all types of Google My Business listing issues.
#digitalmarketing: Bing published WordPress Plugin to Submit Content Immediately to Bing’s Search Index
Last week, Google announced the release of Bing URL Submissions Plugin for WordPress as an open-source project. The plugin enables webmasters of WordPress sites to enable their content to be quickly, automatically and immediately indexed by Bing once their content is published. Who in the SEO community has ever thought about such ability? You can manually submit a URL to Bing index.
#digitalmarketing: Google Search Console Update: Analyze Traffic From News Tab
The Performance report shows vital metrics about how your website performs on Google. Search results indicate how often it comes up, average position in search results, click-through rate and any special features(like rich results)closely associated with your results. Find out how your search traffic changes over time, where it’s coming from, and what search queries are likely to show your site. You learn the exact queries are made from smartphones and use it for enhancing your mobile targeting.
Google offering ‘upgraded’ GMB profile of Google Guaranteed badge for $50 month
Google is starting to provide Google Guaranteed certification for a monthly fee, outside Local Service Ads. It’s positioned as an ‘’upgrade profile’’ that will include a badge which is visible on the profile and can appear in the Local Pack. The cost is $50 per month, subject to Google Guaranteed’s normal eligibility rules, which include background and licensing checks. The annual cost of the program will be $600, provided eligibility criteria are met. Google Guaranteed was introduced in relation to Local Services Ads to boost consumer confidence in the advertised businesses.
#socialmedia: Facebook Brings Small Business Fundraisers To Instagram
Facebook is offering fundraisers for personal causes to the Instagram platform, which can be used by small businesses to raise money. A personal fundraiser on Instagram can be started by following some steps-
- Navigate to your profile and click on ‘’Edit Profile’’
- Tap ‘’Add Fundraiser’’
- Select a photo
- Include a fundraiser category
- Include details about the fundraiser
With 14 categories to select from, fundraisers can be started for different types of reasons.
#socialmedia: Facebook Enables 50-Person Live Streams With Messenger Rooms
Facebook has recently introduced a new way to broadcast live to Facebook from Messenger Rooms. Turning your room into a Facebook Live broadcast makes it easier to be live with around 50 people. Be it hosting a book club with friends, interviewing a panel of experts, teaching a fitness class, or broadcasting with your friends for fun, going live from a room enables you to interact with audiences of any size.
