Here we are again with our weekly Digital Marketing updates.

What’s in for you this week? 


Google Maps Is Utilizing An Overlay Box For Claim Businesses Or Suggest Edits

New Analysis Reveals That An Average GMB Profile Has 73 Reviews,5 Posts, 45 Photos And A Star Rating of 4.08

Google Offers Career Certificates For Lucrative Fields

Google Allows Retailers To Customize Their Product Info On Search Results

 Now Retailers Have Options For Controlling How Their Product Information Looks On Google


 Facebook Releasing A Dedicated Shopping Tab And Extending Shops And Instagram Checkout To All US-Based Businesses

Enjoy getting up to date with what’s happening in our industry. 

#digitalmarketing: Google Maps Is Utilizing An Overlay Box For Claim Businesses Or Suggest Edits

Google Maps is making use of an overlay box when you attempt to claim a business or suggest an edit for any business listing. It is doing so rather than taking you to a new page where you can claim the listing. Ben Fisher stated on Twitter that now Claim This Business(CTB) opens in a new window. The verification process is initiated on clicking Manage Now and included it to Google My Business without the need for users to go to Google My Business web.

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#digitalmarketing: New Analysis Shows That The Average GMB Profile Has 73 Reviews, 5 Posts, 45 Photos And A Star Rating of 4.08

Google My Business(GMB) optimization has become essential for big brands as well as small businesses for boosting conversions. Consumers often use Google Search and Maps for getting in touch with companies which have physical locations as well as the ones that are service-area businesses. Last year, Places Scout analyzed 2.4 million listings across 30 categories and found that 62.2% of enterprises have verified their listings. 

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#digitalmarketing: Google Launches Career Certificates For Fields That Are In High Demand

Google is launching a professional certification program that enables individuals to earn what is equivalent to a four-year degree in six months. On completion of the six -month courses, people can get Google Career Certificates. The programs being offered include UX designer, project manager and data analyst. Kent Walker, Google’s SVP of Global Affairs stated these certificates would hold the same value as a four-year degree in a related field.

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#digitalmarketing: Google Enables Retailers To Customize Product Info In Search Results

Google is including new options to help retailers control the way product information looks in search results. Retailers now have new ways for controlling the way their products look in Google search results via the use of an HTML attribute and robots meta tags. These new methods to mark up product pages helps retailers to customize search snippets according to their needs. They can also utilize or Google Merchant Center for explaining how they want their product to appear in the search results.

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#digitalmarketing: Google Offers Retailers Options To Control The Way Their Products Appear In Search Results

In the early part of this year, Google came up with a new way for shoppers to find clothes, shoes and other retail products on Search in the US. They also recently stated that free retail listings are coming to product knowledge panels on Google Search. These new types of experiences on Google Search, with the availability of rich results related to products, will help retailers to make information on their products visible to innumerable Google users, for free.

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#socialmedia: Facebook Shops And Instagram Checkout Now Expands To All Businesses Based In The US

Facebook is releasing a dedicated shopping tab and expanding Shops and Instagram to all businesses that are based in the US. There is a new ‘Shop’ tab in the mobile app that helps users to find businesses and buy products. Facebook Shop is being tested in the US, and you can access it by tapping on the menu icon and then selecting ‘Shop.’ In July, a complimentary shopping destination named Instagram Shop was also launched.

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Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.