Here we are again with our weekly Digital Marketing updates.
What’s in for you this week:
New Business Messages on Google Maps and Search Transforming How Business Reaching Customers
What Makes Content Rank On YouTube? Google Explains
Bing Finally Reveals What You Need to Do to Rank on Its Search Engine
What You Should do to Make Your Site More Crawlable—Google’s Updated ‘How Google Search Works Doc’
More Free Promotion Available to Retailers as Google Makes Shopping Ads Free in Main Search Results
Enjoy getting up to date with what’s happening in our industry.
#customerservice: New Business Messages on Google Maps and Search Transforming How Business Reaching Customers
Being able to connect with your customers and attend to their needs promptly is a sure way to create brand loyalty.
Messaging is one of the easiest ways your customers can reach you.
Now, Google has made it possible for you, regardless of the type of business you run, to message your customers via search and maps. You can now integrate business messages with your customer service platform.
Top businesses such as Woolworths and Walmart are already making sales through the feature by sending videos and product images through Business messages. Other businesses such as 7.ai are already seeing a reduction of over 20% in handle time compared to using other channels?
Want to learn more about Google’s new Business Messages?
#contentmarketing: What Makes Content Rank on YouTube? Google Explains
Did you know that YouTube gets over 500 hours of content upload every minute?
If you create content on YouTube and have been wondering how to make people find you, these Google insights on how it prioritizes content for ranking will be of help to you.
According to Google, its 3 important ranking factors are relevance, quality, and engagement. Additionally, the search results are different for users based on watch history. The company goes into detail about the above 3 ranking factors, explaining the specific factors that they look for in each. If you want your content to get found on YouTube, you need to read this!
#contentmarketing: Bing Finally Reveals What You Need to Do to Rank on Its Search Engine
Who uses Bing anyway? You may ask. Surprisingly, a lot of people do.
Bing is the second most popular search engine after Google. When you know what to do, you can get some decent traffic from Bing. We all know you could use all the traffic you can get!
In Bing’s updated Webmaster Guidelines, the company explains how you can rank on its platform. Some of the ranking factors that the company outlined are relevance, user engagement, quality and credibility, and page load speed. The search engine also gave some factors that could negatively influence rankings. Want to know more about the dos and don’ts of ranking on Bing?
#seo: What You Should do to Make Your Site More Crawlable—Google’s Updated ‘How Google Search Works Doc’
The How Google Search Works Doc details how Google determines where to place your content in the search results. The company has added new details about how you can help it to crawl your page better.
The updates include an entire section discussing what a document is. What do you need to do to help Google find the right place for your content in the search results?
#marketingforthenow: More Free Promotion Available to Retailers as Google Makes Shopping Ads Free in Main Search Results
Two months ago, Google made ‘shopping’ tab ads free and businesses using the ads reported great success.
The company has now made it possible for you to post free ads in the US search results. Google’s main motivation is to help the increasing number of online buyers find the products they are looking for. That means making online available and affordable for small retailers.
These new free ads will appear on knowledge panels beginning summer.