Here we are again with our weekly Digital Marketing updates.
What’s in for you this week:
- #digitalmarketing
Time to restructure your content as Google plans to highlight featured snippets in web page content
You can now list different sets of hours in your Google My Business Profile
- #SEO
No more paid guest posting at SEMrush as it bows down to Google’s Webmaster Guidelines
Bing seeks to draw the attention of more SEOs and webmasters with new Webmaster tools
Bing beats Google at its game with a better backlink tool that can report competitors’ backlinks
- #Insights
You can now simultaneously get rid of your old Facebook posts using the new ‘Manage Activity’ Feature
Enjoy getting up to date with what’s happening in our industry.
#digitalmarketing: Time to restructure your content as Google plans to highlight featured snippets in web page content
It seems like Google is doing everything in its power to make web searchers happy.
Nobody likes to search through lengthy paragraphs and sentences in content to find what they are looking for, and Google is here to solve that.
Web searchers will now be treated to a new scenario where the text appearing on the featured snippets that they click on will be highlighted on the web page.
What does that mean for our business? Will it affect conversion rates as visitors will no longer have to read through calls to action? What should you do now?
#digitalmarketing: You can now list different sets of hours in your Google My Business Profile
Do you have a business that offers business services that run at different times from the regular opening and closing hours? With Google’s More Hours feature, you can now select specific hours for different services.
Google seems to be vigilant in helping businesses sell more and cope better with the current pandemic. Some of these services include takeup, pickup, delivery, and drive through. How can you use More Hours to make money during these difficult times?
#SEO: No more paid guest posting at SEMrush as it bows down to Google’s Webmaster Guidelines
If you have been buying guest post links to build your backlink profile, Google is about to catch up with you.
Just the other day, SEMrush, one of the most respected websites offering premium SEO tools came under scrutiny for selling paid links.
SEMrush had an entire page marketing its guest posting services, where you could “order unique content with links directed back to your site for higher rankings.”
The website has since dropped the guest blogging service. Will it be penalized?
#SEO: Bing seeks to draw the attention of more SEOs and webmasters with new Webmaster tools
While Bing may not be top on the mind of most search engine optimizers and webmasters, the search engine isn’t slowing down. It upgraded its webmaster tools offers more SEO value and hopefully attract more usage.
While the tool was available to a select few in early February, its official launch was in the first week of March.
The new Bing Webmaster Tools will deliver better backlinks reports, search performance reports, and a fresher looking site maps page.
What to get on board and learn what next Bing has in store?
#SEO: Bing beats Google at its game with a better backlink tool that can report competitors’ backlinks
If you are a digital marketer, you will value the new Bing’s updated backlink research tool. Bing announced its new tool on Twitter on 2nd June.
The old tool only had two features—all links & disavow links. The new tool now adds a new feature called similar sites.
With the new feature, you will not only be able to discover links from top referring domains and page per page level links, but also uncover competitor links.
The new similar sites feature offers even more valuable information including, anchor texts, backlink filters to show domains that are not linking to your site, among others. What other benefits does the similar sites feature offer?
#insights: You can now simultaneously get rid of unwanted Facebook posts using the new ‘Manage Activity’ Feature
Gone are the days when you had to delete your Facebook posts one by one. If you have ever wished to get rid of your Facebook history but you couldn’t do it because of the bulk of it, you now have a reason to smile.
The new Facebook ‘Manage Activity’ Feature helps you get rid of those past posts that you’d love to forget. Be it old relationships or past behaviors, you can now set yourself free from your history. Want to learn how the feature works?
