We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:

Search Related News and Updates from Major Search Engine

Google is Updating its Helpful Content System 

In the ever-changing world of digital content, Google is again leading the charge in updating its algorithms to understand better and rank personalized and expert-created content. As a content creator, what does this mean for you? It’s simple – aim to provide original and valuable content that offers a satisfying experience to readers and stays true to your area of expertise. So, let your knowledge shine through and create content that engages your audience and gets the recognition it deserves. With Google’s guidelines for core updates and product reviews, following best practices will also help to optimize your content further and ensure it receives the visibility it deserves.

Google Announces New Core Web Vitals Metric Coming: Interaction To Next Paint 

Google has recently announced that they are retiring one of their core web vitals metrics instead of replacing it with a newer metric called Interaction to Next Paint. This new metric has been promoted from experimental to pending status, meaning it will soon become an officially recognized measure of website user experience. This change is great news for website owners and creators constantly seeking ways to improve their website’s ranking on Google.

Google’s John Mueller Reminds of The Nuance In Nofollow Attributes 

Recently, Google’s John Mueller responded to a tweet about properly using the nofollow attribute for SEO. While the tweet agreed with an infographic that shared when to use nofollow, Mueller pointed out an important missing nuance. As always, the world of SEO is ever changing, and it’s crucial to stay updated with the latest developments to succeed. Mueller’s expert insights remind us that small details matter in the world of SEO, and the unexpected nuances can make all the difference in improving website rankings.

Google Updates Search Results With New Feature: About This Image

As Google continues to lead the way in the digital world, they’re now introducing a new tool that promises to make internet searches even more informative. With “About this image,” users can expect greater detail when understanding the context behind the images they find. But that’s not all, as Google also marks AI-generated images to ensure transparency and accuracy in the information users receive. These moves are all part of the company’s ongoing commitment to enhancing information literacy and keeping users informed in this constantly changing digital landscape.

Google Announces The All-New AI Google Search Engine: Google Search Generative Experience

Google is revolutionizing the world of search by announcing its newest creation: Google Search Generative Experience. This innovative experiment brings generative AI to the forefront of the search interface and caters specifically to a younger audience. With this exciting feature, the search engine uses advanced algorithms to generate personalized results that are both attractive and functional. Google Search Generative Experience offers a fresh and exciting approach to search that utilizes the latest technology to create an unforgettable experience for its users. This new feature will change how we search for information online.

Bing Chat AI Models Improvements Will Improve Bing Search Core Ranking Algorithm

Artificial intelligence has come a long way in recent years and has significantly improved how we search the web. In a recent tweet, Mikhail Parakhin, the CEO of Bing, revealed that some of the updates being made to Bing Chat AI models would contribute to upgrades in the Bing Search core ranking algorithms. This means that not only will Bing Chat become more intuitive and efficient, but Bing Search will also become more accurate and relevant. With these enhancements, it’s exciting to see how AI will continue to revolutionize our online experiences.

Google is Testing a “Show More” Button on the People Also Ask Section 

As Google continues innovating and improving its features, it is testing out a potential addition to its “people also ask” section. By adding a “show more” button, users can access even more relevant results and information at their fingertips. No longer will they have to scroll through endless suggestions continuously. Instead, they can simply click the button to find what they want. It’s an exciting development that could save users valuable time and lead to a more efficient search experience.

Gary Illyes from Google Posted on the Google Search Blog About Using the hreflang x-Default Value

Gary Illyes has recently shared some valuable insights on the SEO benefits of implementing the hreflang x-default value on your website. While it may seem complicated, this little-known attribute can go a long way in helping Google to understand your website’s multilingual content. By implementing hreflang x-default, you can significantly improve your website’s visibility in search results and improve the user experience for your international audience. So why not use this powerful tool to boost your website’s search rankings?

Social Media Related News and Updates from Major Search Engine

YouTube is Experimenting With Blocking Ad Blockers Amid Declining Ad Revenue 

YouTube, one of the world’s largest video-sharing platforms, is undergoing significant changes as it tries to address its declining ad revenue. The platform has seen its ad revenue drop three quarters in a row, prompting the company to make bold moves. YouTube recently started experimenting with blocking ad blockers, preventing users from skipping ads. However, the company is also pushing for more Premium subscriptions, which could provide creators with a new revenue stream.

PPC Related News and Updates from Major Search Engine

Google Business Profile Conversions Actions Within Google Ads

If you’re a digital marketer, you may want to pay attention to the latest update from Google Ads. Yesterday, Anthony Higman dropped some hints on Twitter that could greatly impact how we approach business profile conversions and chat within Google Ads. If you’re curious to learn more, keep your eyes peeled for upcoming news from Google Ads – it could be a game-changer! With these new features, there’s no doubt that businesses will be able to streamline their customer engagement and make the most of their campaigns.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.